Mini Diamonds India Ltd introduces Make to Order service for retail customers through its wholly owned subsidiary Namra Jewels Pvt Ltd

Mini Diamonds (India) Limited ("MDIL"), through its wholly owned subsidiary Namra Jewels Private Limited, has introduced a Make to Order (MTO) service for retail customers across its online and offline platforms.

The initiative enables customers to have jewellery crafted in accordance with their individual preferences, including design, diamond specifications, metal choice, size and other customization requirements. Every piece will be manufactured against confirmed customer orders, offering a personalized buying experience while maintaining the Company's quality and craftsmanship standards.

The Make to Order model reflects Namra Jewels' focus on evolving consumer preferences for personalized jewellery and a more consultative purchase experience. At the same time, it supports a demand-driven manufacturing approach that is expected to optimize inventory deployment, improve working capital utilization and provide greater flexibility in responding to changing customer requirements and design trends.

Commenting on the announcement, the management of Mini Diamonds (India) Limited stated: "The introduction of our Make to Order service represents another step towards building a customer-centric retail platform. We believe personalized jewellery is becoming an increasingly important part of the buying experience, and this initiative enables us to better address individual customer preferences while strengthening operational efficiency through demand-driven manufacturing. It aligns with our long-term objective of building a scalable retail business founded on quality, flexibility and prudent capital allocation."

Source : Equity Bulls

Keywords

MiniDiamondsIndia NamraJewels MaketoOrder RetailCustomers