Globus Spirits unveils the world's first premium Vodka, TERAI India Craft Vodka

Globus Spirits Limited, one of India's leading spirits companies, today announced the launch of TERAI India Craft Vodka, the world's first vodka filtered using amethyst crystals. With this innovation, the company reinforces its commitment to redefining premium spirits in India by combining pioneering techniques with world-class craftsmanship.

This delightful handmade Vodka has been cultivated from grain to glass at the TERAI distillery in Behror, Rajasthan. Made using locally sourced rice & bespoke production methods to create a bright distillate, uniquely finished by filtering through amethyst crystals for a smooth & playful vodka. This exclusive process sets a new benchmark for the premium vodka category and offering consumers a truly elevated drinking experience.

Speaking on the launch, Mr. Shekhar Swarup, Joint Managing Director, Globus Spirits, said: "At Globus Spirits, our vision is to create world-class products that blend Indian tradition with global innovation. TERAI India Craft Vodka, with its unique amethyst crystal refinement, is a first for the world and a bold step in our premiumization journey. We are confident it will resonate strongly with discerning urban consumers who seek authenticity, craftsmanship, and distinction in their spirits."

TERAI India Craft Vodka has debuted in Jaipur and Udaipur, Rajasthan, at a price of INR. 2,245 for a 750 ml bottle. The brand will soon expand to Delhi, Gurgaon, Goa, and Mumbai, where it will be available across leading retail outlets and select premium channels. With a distilling heritage dating back to 1958, Globus Spirits has been steadily building its premium spirits portfolio starting with TERAI, renowned for its craft gin and now craft vodka. This launch marks another milestone in the company's strategy to introduce differentiated; high- quality products tailored to India's evolving consumer preferences in the premium alco-bev segment.

Shares of Globus Spirits Limited was last trading in BSE at Rs. 1045.20 as compared to the previous close of Rs. 1044.05. The total number of shares traded during the day was 3920 in over 424 trades.

The stock hit an intraday high of Rs. 1075.00 and intraday low of 1024.30. The net turnover during the day was Rs. 4069954.00.

Source : Equity Bulls

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GlobusSpirits INE615I01010 Breweries Distilleries PremiumVodka TERAIIndiaCraftVodka