Thomas Cook India partners with Blinkit to deliver its Borderless Multicurrency cards to customers in minutes

In a pioneering initiative, Thomas Cook (India) Limited, India's leading omnichannel forex services company, has announced a first-mover initiative in India's foreign exchange sector, introducing forex retail as a dedicated service on Blinkit, a quick commerce company. This innovative collaboration empowers travellers with swift, convenient access to foreign exchange services - with doorstep delivery of Thomas Cook forex cards in minutes. The initiative extends across Thomas Cook's Borderless Travel Card (for leisure travellers) and Study Buddy (for students). This new category is currently available in three major metros: Delhi, Bengaluru and Mumbai, in a phased-wise roll-out planned to extend to key source markets in India.

This strategic partnership reflects Thomas Cook India's response to a clear market shift: Indian consumers increasingly expect speed, convenience and digital-first experiences-even in traditionally complex categories like foreign exchange. Quick commerce has emerged as one of the fastest-growing retail channels in the country. A recent study reiterates the exponential growth curve surging from $300 million in 2022 to $7.1 billion in FY25-a staggering 24-fold increase in just three years-and projected at $35 billion by 2030. Thomas Cook India's move to integrate its foreign exchange expertise with Blinkit's rapid delivery model reflects its quick pivot to leverage this growing opportunity and bring agility and ease of access to a category seen as complex and time-consuming.

Thomas Cook India has become the first forex service provider in the country to leverage Blinkit's rapid lastmile delivery of blank forex cards within minutes. Post-delivery, the processes, including Video-KYC and card loading with statutory compliances, are seamlessly handled by Thomas Cook India's dedicated Forex team. This streamlined, end-to-end solution enables customers to be fully travel-ready within an hour-all from the comfort and convenience of their homes. Each forex card is accompanied by clear activation instructions, a dedicated helpline and exclusive access to a secure customer portal, ensuring a smooth, secure and hassle-free experience throughout the travel journey.

Get your Thomas Cook Forex Card on Blinkit - in just 3 simple steps

- Place your order on Blinkit and receive your Borderless Travel/ StudyBuddy Forex Card at your doorstep in minutes

- Share your KYC documents and complete payment through an exclusive & secure Thomas Cook India link

- Finish your V-KYC process with Thomas Cook and have your forex card instantly loaded for seamless transactions

Mr. Deepesh Varma, Executive Vice President - Foreign Exchange, Thomas Cook (India) Limited said, "As India's leading omnichannel forex services company, our constant focus is on anticipating evolving consumer behaviour and driving industry-first solutions that deliver true value. Quick commerce is reshaping customer expectations across categories, and we saw a clear opportunity to integrate this into foreign exchange, which has become essential for international travel.

By offering our blank forex cards via Blinkit, our trusted distribution partner, we are not only enhancing convenience but also redefining travel readiness - enabling customers to be fully equipped within minutes, right at their doorstep. Our dedicated forex team will manage the compliance and processing requirements as per statutory guidelines, completing the entire process within an hour - a real game-changer for lastminute forex needs.

Additionally, this aligns perfectly with the festival travel season, fulfilling foreign exchange needs for leisure and student travellers. It also complements our Ghar Pe Forex initiative and recent digital innovations on WhatsApp, Google Pay and TC Pay. Each initiative reinforces our India Ka Forex Specialist positioning, serving today's digital-first customers and reimagining accessibility with speed, security and trust."

Mr. Anish Shrivastava, Senior Vice President - Revenue, Blinkit said "To save travellers the time and hassle, we've collaborated with Thomas Cook India to enable the convenient delivery of blank forex cards through Blinkit, right to their doorstep. We handle the delivery, while Thomas Cook India manages the secure V-KYC process and card activation. Together, we're turning what was once a time-consuming task into a simple and seamless experience for customers."

Shares of Thomas Cook (India) Limited was last trading in BSE at Rs. 166.75 as compared to the previous close of Rs. 166.50. The total number of shares traded during the day was 37313 in over 595 trades.

The stock hit an intraday high of Rs. 168.95 and intraday low of 165.20. The net turnover during the day was Rs. 6224848.00.

Source : Equity Bulls

Keywords

ThomasCookIndia INE332A01027 Partnership Blinkit MulticurrencyCards