Palmolive launches the Moments Body Wash range

Palmolive, the personal care brand from Colgate-Palmolive India, today announced the launch of its newest innovation, the Moments Body Wash range. Curated for distinct bathing moments during your day, the collection features three unique body washes - Mindful Awake, Workout Fresh, and Restful Sleep. Infused with 100% natural extracts and patented fragrance technologies, each variant offers a sensorial journey to help consumers start their day with wakeful energy, feel restored after a workout, or relax as they near the end of day.

Speaking on the launch, Swati Rao Jeyakumar, Director-Marketing at Colgate-Palmolive India Ltd, said "Today's young, urban consumer leads an active and intense life - she often struggles to sleep on time, often wakes up groggy, and often feels sore and tired after a workout. She is in an always-on, wired-but-tired state.

Palmolive's new Moments body wash range, and its social & e-commerce campaign, has been crafted with this modern-day life insight in mind. Our aim is to elevate her bathing routine from 'ordinary to sensorial' and deliver specific benefits that help her overcome these everyday lifestyle-induced challenges. With signature fragrances that last up to 6-8 hours, these bodywashes are enriched with rich, natural ingredients -with a uniquely crafted aroma for each bathing occasion in her day."

- Mindful Awake: Energises groggy mornings with a zesty Orange & Hibiscus fragrance. Powered by VivaScentz™ and MoodScentz™ fragrance technology, this variant offers a Fragrance that lasts upto 6 hours* that helps you feel energized and fresh, as you start your day.

- Workout Fresh: A refreshing blend of Spearmint & Eucalyptus extracts, known to soothe muscles and rejuvenate the senses. With a revitalising fragrance that lasts up to 8 hours* It is the perfect post workout ritual that removes sweat, rejuvenates the skin, and recharges the mind.

- Restful Sleep: Enriched with Lavender, Jasmine, and Chamomile extracts, this variant helps calm the mind and relax the body. Developed with Meta SleepTech™ fragrance technology, it has a fragrance that lasts upto 8 hours*, that helps you unwind, as you try to slip into a state of restful sleep.

The Palmolive Moments range is pH balanced, paraben-free, and silicone-free, making it gentle on the skin while offering an indulgent, elevated shower experience.

The range is now available in 750 ml pump packs (MRP: INR 660), launching across online platforms like Amazon, Flipkart, Nykaa, Blinkit, Swiggy, Big Basket etc.

Shares of Colgate Palmolive (India) Limited was last trading in BSE at Rs. 2324.70 as compared to the previous close of Rs. 2343.40. The total number of shares traded during the day was 5651 in over 1217 trades.

The stock hit an intraday high of Rs. 2343.40 and intraday low of 2312.75. The net turnover during the day was Rs. 13146136.00.

*when used as directed

Source : Equity Bulls

Keywords

ColgatePalmoliveIndia INE259A01022 PersonalProducts Moments BodyWashRange