Kingfisher Ultra Max Raises the Bar with Premium Draught Beer Launch in Karnataka

Kingfisher Ultra Max, renowned for its premium quality and unparalleled taste, has announced the launch of its draught beer in Karnataka. After receiving overwhelming success in Punjab and Chandigarh, Kingfisher Ultra Max is set to elevate the consumer's experience of the discerning audience in Bangalore and Mysore.

Crafted with precision and dedication, Kingfisher Ultra Max Draught Beer embodies the essence of sophistication and luxury. With its unique blend of four handpicked premium malts, roasted to perfection and subjected to a meticulous six-step filtration process, Ultra Max Draught Beer offers a golden brew that is unmatched in taste and strength.

"The launch of Kingfisher Ultra Max Draught Beer in Karnataka marks a significant milestone in our journey," said Vikram Bahl, Chief Marketing Officer at United Breweries Limited. "As a brand committed to delivering excellence, we are thrilled to bring our Gold Standard Beer to the discerning audience of Karnataka. With its perfect balance of taste and strength, Ultra Max Draught Beer is set to redefine the drinking experience, offering consumers a premium option for their celebratory occasions."

Targeted towards the younger, sophisticated consumers, Kingfisher Ultra Max Draught Beer aims to cater to the evolving preferences of beer drinkers in Karnataka. With a rising trend in preference for strong premium draught beer among this demographic, Ultra Max Draught Beer is poised to become the beverage of choice for those who seek nothing but the best.

This launch not only expands Kingfisher Ultra Max's footprint in Karnataka but also strengthens United Breweries Limited's (UBL) existing portfolio of draught beers. Joining the ranks of Kingfisher Premium Draught Beer, Ultra Draught Beer, and Ultra Witbier Draught, Kingfisher Ultra Max Draught Beer further solidifies UBL's commitment to innovation and quality.

Kingfisher Ultra Max Draught Beer is now available in over 80 premium outlets across Bangalore and Mysore, offering consumers the opportunity to indulge in the ultimate drinking experience.

Shares of United Breweries Limited was last trading in BSE at Rs. 1697.35 as compared to the previous close of Rs. 1714.30. The total number of shares traded during the day was 3650 in over 520 trades.

The stock hit an intraday high of Rs. 1735.95 and intraday low of 1694.70. The net turnover during the day was Rs. 6236353.00.

Source : Equity Bulls

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UnitedBreweries INE686F01025 KingfisherUltraMax DraughtBeer Karnataka