Tanla aims to make digital commerce easier for Indian SMBs with WhatsApp-based solutions

Tanla, a market leader in the cloud communication space in India has been playing a key role in business messaging across industries such as BFSI, Travel, ECommerce & Logistics. Tanla has developed several tailor-made solutions that enable conversational commerce for large businesses, public sector entities and SMBs. Conversational commerce is expected to play a pivotal role in driving digital commerce growth for SMBs in India, in line with the Government initiatives.

A WhatsApp-based solution by Tanla specifically addresses SMBs' need of simplifying the endto-end process - from selling products on WhatsApp to engaging with customers. Equipped with rich media, messaging list, flows, catalogue management and many more advanced features, the solution enables ONDC seller app interface on the WhatsApp platform.

"The solution is aimed at simplifying commerce for SMB retailers by offering easy store registration on ONDC, order fulfilment in less than 2-3 clicks and customer engagement solution to generate more business. The solution will enable ubiquity across platforms and providing a 'one-seller app experience' (without having to download multiple standalone apps", said a company's spokesperson.

"Our partnership with ONDC aims to enable and educate small businesses in building seamless conversational buyer and seller experiences on WhatsApp and our business solution partners will play a critical role in this endeavour. We are excited to see a partner like Tanla taking a lead in simplifying the onboarding experience for small businesses and helping them leverage the power of digital commerce." said Ravi Garg, Director Business Messaging, Meta in India.

Shares of Tanla Platforms Limited was last trading in BSE at Rs. 988.75 as compared to the previous close of Rs. 997.75. The total number of shares traded during the day was 9387 in over 551 trades.

The stock hit an intraday high of Rs. 1000.00 and intraday low of 987.05. The net turnover during the day was Rs. 9313781.00.

Source : Equity Bulls

Keywords

TanlaPlatforms INE483C01032 DigitalCommerce IndianSMBs WhatsAppSolutions