Thomas Cook India indicates surge in travel demand from Kerala, opens new franchise outlet in Edappally, Kochi

Thomas Cook (India) Ltd., India's leading omnichannel travel services company, inaugurated a new Gold Circle Partner (franchise) outlet in Edappally, Kochi to capitalise on the strong and growing travel opportunity from the region. The outlet was inaugurated by Shri. P Rajiv, Minister for Industries, Law and Coir, Government of Kerala. Kerala has witnessed a 35% uptick in travel demand compared to pre pandemic levels and this expansion augments Thomas Cook India's distribution and reach in Kerala, to 13 consumer access centres: 11 owned branches and 2 Gold Circle Partner (franchise) outlets. In addition to serving the financial hub of Edappally, the outlet will also serve as a hub for nearby residential and business areas of Aluva, Angamaly, Vyttila, Perumbavoor and Palarivattom.

In the new age of travel, customers are understandably seeking the guidance and reassurance of holiday experts and Thomas Cook India's internal survey reiterates the same, with a significant 77% of respondents stating that they require guidance from a holiday expert. To help customers with their travel plans and requirements, Thomas Cook India has opened a Gold Circle Partner (franchise) outlet in Edappally, Kochi.

Thomas Cook's strategic omnichannel model offers extensive touchpoints to customers: India's largest retail holiday network of 135 outlets and B2B distribution (across its owned stores, Partner franchise outlets and Preferred Sales Agents) coupled with the Company's website, call centres and Holiday app.

With the upcoming summer holidays, consumers from Kerala are displaying a strong travel desire for both domestic and international destinations. Favourite Indian locales include Kashmir, Leh Ladakh, Uttarakhand, Himachal Pradesh and the North East. Spiritual tourism has been witnessing an uptick and favourites include Char Dham and Amarnath Yatra. Closer to home international destinations like Thailand, Singapore, Malaysia, Indonesia, Dubai, Abu Dhabi, Oman, Maldives and Mauritius are driving demand. Additionally, long/mid-haul favourites include Switzerland, France, Austria, Finland, UK, Turkiye, Egypt, Australia, New Zealand and USA (for visa holding customers). New emerging destinations include Vietnam, Cambodia, Baku and Almaty.

Key segments driving growth from Kerala include families, seniors, professionals, local trade associations and business travellers. Thomas Cook's Digital First focus has resulted in a significant drop of approx. ten years in the average age of its holiday customers. Therefore, with a strategic aim to target Gen Z customers who seek experiential activities, authentic local culture and at value pricing, the Company offers attractive rates, unbeatable deals and a host of engaging experiences.

Thomas Cook's Gold Circle Partner outlet at Edappally, offers consumers end-to-end travel solutions with a wide range of travel and travel related services, including: International & Domestic Holidays (Group Tours, Personalised holidays, Cruises, etc.), Value Added Services like Travel Insurance; Visa Services, etc.

Contact Details

Thomas Cook (India) Limited
Metro Pillar # 367, Pathadippalam
Edappally, Kochi - Pin 682024
Ph: 9995076506
Email: Gcp.Edappally@thomascook.in

Mr. Rajeev Kale, President & Country Head - Holidays, MICE, Visa, Thomas Cook (India) Limited said, "Kerala is a strong growth market for us at Thomas Cook India, and we are seeing a 35% surge in strong travel demand compared to pre pandemic levels from the region for the upcoming summer holidays. We are hence delighted to announce the opening of our Gold Circle Partner franchise outlet at Edapally, a prime commercial hub, for better customer accessibility. We intend to accelerate demand while supporting our customers across segments including families, couples, millennials/young professionals, business travellers, local trade associations and more."

He added, "Our Gold Circle Partners, Mr. Abdul Sameer KM, Mr. Febin K Pallath and Mr. Manoj Venugopal have market expertise that will strengthen Thomas Cook India's presence in this growing market.

We extend a warm welcome to our Kerala based customers. We have just launched exciting offers and discounts for the summer vacation season and our travel experts at our new outlet look forward to assisting customers from Kerala - to plan their much awaited holidays for 2023."

Shares of Thomas Cook (India) Limited was last trading in BSE at Rs. 59.47 as compared to the previous close of Rs. 58.44. The total number of shares traded during the day was 48577 in over 891 trades.

The stock hit an intraday high of Rs. 61.70 and intraday low of 58.85. The net turnover during the day was Rs. 2952066.00.

Source : Equity Bulls

Keywords

ThomasCookIndia INE332A01027 GoldCirclePartner FranchiseOutlet Edappally Kochi