Renaissance Global Ltd announces licensing agreement with Netflix

Renaissance Global Limited (Renaissance), a global leader in branded jewellery space, has today announced a licensing agreement with the Netflix. In accordance with the terms of this agreement, Renaissance and Netflix will collaborate to develop an exciting line of branded jewellery that will capitalize on the popularity of some of Netflix's most renowned shows. This unique collection will be marketed to consumers in the United States and Canada.

The agreement with Netflix further aligns with Renaissance's ambition to accelerate the growth of its branded jewellery business and is in line with the Managements vision to create a high performing portfolio of globally loved licensed brands. This agreement augments the company's bouquet of licensed brands which already include Enchanted Disney Fine Jewellery, Hallmark, NFL, Star Wars and Disney Treasures.

The Netflix jewellery collection will include distinct pieces designed around intellectual property from some highly popular Netflix shows such as Stranger Things, Squid Games, The Witcher and The Queen's Gambit. The product portfolio encompasses rings, earrings, bracelets and pendants for all genders, with a special focus towards the youth.

Being targeted primarily towards digitally native millennials, this collection will be initially launched online through Netflix's e-commerce platforms and websites of large jewellery retailers in North America and Canada. It will subsequently be launched across retail stores in these geographies and on the Company's own D2C platforms.

"In collaboration with Netflix, our team of design experts and jewellery craftsmen will breathe life into unique pieces that capture the essence of iconic Netflix shows that are loved by millions of people all around the globe. This jewellery line will help bring a new type of customer to jewellery stores and web platforms and help the Company and jewellery retailers tap into the lucrative millennial customer base to achieve meaningful sales momentum. We are delighted to announce this strategic partnership that brings with it huge synergies and growth dynamics and excited about its prospects." said Sumit Shah - Chairman and Global CEO, Renaissance Global Limited."

Source : Equity Bulls

Keywords

RenaissanceGlobal BrandedJewellery LicensingAgreement Netflix NFLX