TCC Concept acquires Pepperfry

TCC Concept Limited ("TCC") (BSE: 512038) announced that in the Board Meeting conducted on 14.10.2025, they have approved acquisition of Pepperfry Limited ("Pepperfry"), India's leading omnichannel furniture and home goods platform, in a 100% Share Swap deal at terms and conditions agreed under the definitive agreements. The proposed acquisition, subject to shareholders' and regulatory approvals and closing conditions, advances TCC's strategy of building technology-enabled consumer platforms with scaled digital marketplaces and strong brand recall.

Mr. Umesh Sahay, Managing Director, TCC Concept Ltd. said, "Pepperfry is an iconic digital-first brand that mirrors our ambition to build scaled, technology-enabled consumer platforms. This acquisition aligns with TCC's roadmap to deepen our presence in high-engagement categories and unlock operational synergies across product development, data and supply chain. Our immediate priority is to invest to expand assortment, aid global expansion, improve speed and enhance the omnichannel experience. We are excited to partner with the founder, Ashish Shah and back him to continue building the platform for Furniture and Home Goods for the World!"

Mr Ashish Shah, Founder and CEO, Pepperfry Ltd. said, "This joining hands and coming together with TCC marks an exciting next chapter for Pepperfry. It opens up new possibilities for our partners, employees and customers. The strength of TCC's resources and platform capabilities and vision of the Promoter, Mr. Umesh Sahay will empower us to bring a wider catalog, faster fulfilment and more choice across more cities to our customers. It enhances our commitment to quality, design and service as we continue to be the largest marketplace for Home and Furniture in India. I am personally excited and ready to build a formidable Pepperfry 2.0 for customers across India and the World!"

Pepperfry's trusted brand, large seller ecosystem and omnichannel footprint will complement TCC's focus on technology-driven platforms for e-commerce, digital infrastructure, and AI-powered solutions. TCC will leverage its strengths in product, data and platform engineering, supply-chain optimization and disciplined capital allocation to accelerate Pepperfry's growth, drive category expansion, and improve speed, reliability and customer experience across the value chain. The combination will create operating synergies in merchandising, sourcing and marketing efficiency while maintaining Pepperfry's brand identity and customer-first ethos.

Pepperfry will continue to serve customers uninterrupted, while offering a broader assortment across furniture and home categories, expanded geographic availability, improved delivery timelines and enriched in-store and online experiences.

The parties have executed the definitive agreements and agreed on a path to closing that includes standard shareholders' and regulatory approvals. Further updates will be provided upon implementation of definitive agreements and at closing.

Coortus Advisors (led by Abdul Barrister and Amit Dodani), a boutique M&A advisory firm, acted as the exclusive deal and tax advisor to the transaction.

Khaitan & Co (led by Gautam Suseel and Neekesh Shetty) acted as transaction counsel for TCC Concept Limited.

Shares of TCC Concept LTD. was last trading in BSE at Rs. 618.15 as compared to the previous close of Rs. 652.70. The total number of shares traded during the day was 70362 in over 635 trades.

The stock hit an intraday high of Rs. 660.00 and intraday low of 608.80. The net turnover during the day was Rs. 45348107.00.

Source : Equity Bulls

Keywords

TCCConcept INE887D01016 Acquisition Pepperfry