United Breweries Limited (UBL), part of the HEINEKEN Company, is delighted to announce the launch of London Pilsner Strong Beer in Odisha. London Pilsner, crafted with European hops and subjected to a week-long ageing process at sub-zero temperatures, represents sophistication and uncompromising quality. With this launch, UBL brings its much-loved beer to Odisha, making international-quality beer affordable for consumers at just INR 160 per 650ml bottle.
Speaking on the launch, Vikram Bahl, CMO, United Breweries Limited, said: "By launching London Pilsner in Odisha, we are celebrating the state's growing love for fine brews and recognizing its importance as a key market in India's beer landscape. With London Pilsner, a premium beer positioned at an accessible price point, we are confident that this innovation will help bring back the category growth."
London Pilsner will be available across leading outlets in Odisha, marking it as the fourth market after Maharashtra, Karnataka, and Madhya Pradesh.
Shares of United Breweries Limited was last trading in BSE at Rs. 1805.80 as compared to the previous close of Rs. 1827.65. The total number of shares traded during the day was 2960 in over 503 trades.
The stock hit an intraday high of Rs. 1835.35 and intraday low of 1800.00. The net turnover during the day was Rs. 5373002.00.