SOTC Travel Limited has collaborated with Mumbai Indians - one of the most popular teams, for the ongoing T20 cricket season as an 'Official Partner'. As part of this association, SOTC would have the rights to use imagery of Mumbai Indians' players. SOTC will leverage this association across its promotional activities in varied mediums including print, digital, social, point-of-sale, activations etc.
The collaboration leverages India's biggest passion - Cricket, and is timed perfectly for India's peak summer travel season.
Shares of Thomas Cook (India) Limited was last trading in BSE at Rs. 166.35 as compared to the previous close of Rs. 160.75. The total number of shares traded during the day was 28901 in over 532 trades.
The stock hit an intraday high of Rs. 167.40 and intraday low of 160.70. The net turnover during the day was Rs. 4749160.00.