Nimbuzz social messenger pre-installed on new Micromax handset

All-in-one award-winning app adds "social" to the Mobile Chatting phone

June 30, 2009 - New Delhi - Nimbuzz (www.nimbuzz.com), the multi-community mobile social messaging, (geo) presence and VoIP provider has signed a major distribution deal with Micromax Informatics Ltd, India's leading provider of cellular fixed wireless telecommunications. Nimbuzz will be pre-installed in the Micromax Handset "Ezpad Q3", which has been test-launched in June.

The Nimbuzz application powers the Ezpad Q3 handset's appeal, marketed as the mobile chatting phone by Micromax, to be distributed across its 10,000+ retail stores in India.

Quoting Mr. Vikas Saxena, Country Head - Nimbuzz India, "We welcome all 3 million Micromax customers to Nimbuzz! Growing well over 900,000 new users per month, our software enriches the value chain of the mobile ecosystem. Users, who are looking for a device that fits their lifestyle, operators, looking for new APRU magnets, and handset manufacturers looking for a value add to differentiate, all profit from Nimbuzz's mass market solution."

Speaking on the partnership Mr. Rahul Sharma, COO, Micromax Informatics Ltd., said, "Our association with Nimbuzz and their award-winning multi-community mobile social messaging service will bring about a paradigm shift in the way youth communicate. Nimbuzz enhances the value proposition in our mobile phone market strategy in India, which revolves around high-quality innovative technology with superior features at a very pocket-friendly price. The EzPad Q3 has been designed to maximize communication by providing pre-installed chat, in addition to SMS."

Source : Equity Bulls

Keywords