Star Health Unveils 'Know Your Policy': A Simplified Guide to Health Insurance Coverage

Star Health and Allied Insurance Company Ltd. (Star Health Insurance), India's leading retail health insurance provider, has introduced 'Know Your Policy', a new in-app feature designed to enable health insurance coverage is easier to understand and is highly accessible to its customers. This aligns well with IRDAI's mandatory Customer Information Sheet (CIS) and the broader consumer protection objectives. Initiatives like Star Health's simplified version of the CIS sets a positive precedent for the industry.

The module which is accessible on the Star Health customer app, provides a concise, easy-to-read summary of policy inclusions, exclusions, and applicable waiting periods. Studiesindicated that customers find it difficult to understand the policy terms and conditions and rely on customer care or agents to clarify basic coverage details, especially around exclusions and waiting periods. Since the 'Know Your Policy' launch, 3,00,000 customers have benefitted. It aims to provide instant, structured information, driving more informed and proactive customer engagement.

Mr. Anand Roy, Managing Director & CEO of Star Health and Allied Insurance, said, "Star Health's "Know Your Policy" initiative is our effort towards making insurance terms more consumer-friendly. By creating a simplified, accessible version of the CIS, we are going beyond mere regulatory compliance to genuinely help customers understand what they're purchasing. The tool was built with customer simplicity in mind. With a view to empower our customers and have direct and easier access, this tool puts all of that information in their hands, in a format that's easy to follow. It's not just about information, it's about giving customers clarity when they need it most. Today when a customer needs to file a claim, visit a hospital or check deductables or copayment they can access the same seamlessly."

The feature is divided into two main sections:

- What's Included: Offers a snapshot of key policy benefits such as hospitalization, emergency care, maternity and child coverage, as well as any bonus features and add-on covers the customer may have opted for.

- What's Not Included: Common exclusions like cosmetic treatments, gender reassignment procedures, treatments related to substance abuse, and weight management. It also highlights waiting periods for specific diseases and pre-existing conditions (PED), helping customers avoid surprises during claim settlement.

How it Works:

Customers can access all information in just a couple of clicks in the My Policy section of the Star Health App.

Star Health Insurance has seen a reduction in customer calls following proactive communication on exclusions and waiting periods, indicating the value of such tools in improving customer satisfaction and preparedness.

The rollout of 'Know Your Policy' is part of Star Health's larger digital strategy, which continues to deliver great results. Star Health's app has crossed 11 million downloads, with over 1.2 million monthly active users. Today, 63% of renewals are processed automatically. Over 75% of new business now comes through digital channels, reflecting the growing preference among customers for self-service tools.

The Know Your Policy section is seeing customers spending 2 mins on average on the tool. The app continues to earn high user ratings, 4.6 on the App Store and 4.4 on Google Play, driven by a consistent focus on digitalfirst experiences.

Shares of Star Health and Allied Insurance Company Limited was last trading in BSE at Rs. 443.25 as compared to the previous close of Rs. 438.60. The total number of shares traded during the day was 15366 in over 755 trades.

The stock hit an intraday high of Rs. 445.45 and intraday low of 438.00. The net turnover during the day was Rs. 6777144.00.

Source : Equity Bulls

Keywords

StarHealthandAlliedInsuranceCompany StarHealth INE575P01011 KnowYourPolicy