Shop LC Germany partners with Vodafone's HD Channel & Tele Columbus AG

Shop LC (Germany), a wholly owned subsidiary of Vaibhav Global Limited, has announced that its proprietary teleshopping channel - 'Shop LC' will now also be airing on Vodafone's high-definition channels in approx. 13 million households. Earlier Shop LC entered into a similar agreement with Vodafone in March-23 to broadcast over Vodafone's SD channels across ~13 million households.

Further, Shop LC (Germany) has also entered into an agreement with 'Tele Columbus AG' network and will gain access to additional ~2 million households in Germany (high-definition channel). With these arrangements in place, Shop LC (Germany) will be present in approx. 95% households. We hope that these HD channels will expand our reach and connect with a larger audience base.

Mr. Deepak Mishra, Managing Director, Shop LC GmbH, said, "Having achieved 95 % household penetration within 2.5 years of operations is encouraging. We believe that these new broadcasting rights will further strengthen our visibility with market leading growth".

Source : Equity Bulls

Keywords

ShopLCGermany VaibhavGlobal Vodafone