Brand Finance plc values PNC brand at Rs.265.3 Crores

Pritish Nandy Communications Ltd on January 23, 2007, has announced that Brand Finance plc, the UK based global brand valuation and strategy consultancy, have completed a detailed valuation of the PNC brand at Rs 2653 million.

Brand Finance has also presented the Company with a strategic roadmap for growing brand value in the competitive global marketplace for filmed content emerging from India. Like many blue chip Companies globally, where intangible assets are crucial for understanding of the Company business value, the Company publishes excerpts from the valuation of its key intangible assets like the brand and content library in its annual report and accounts.

Mr. Pritish Nandy, Chairman of the Company stated that working with Brand Finance plc gave the Company an opportunity to understand how the entertainment market and the filmed content business worldwide values and responds to branded entertainment products. "We would like to increase our brand valuation every year", he said, "and share this valuation trend with our stakeholders."

Source : Equity Bulls

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