Subex Announces Launch of Its Refreshed Brand Identity

Subex Limited, a global leader in Telecom AI Solutions, today announced the launch of new brand identity, reflecting the company's bold ambition to lead in the AI-powered telecom era with clarity, confidence and purpose.

What Has Changed:

While the Subex name remains unchanged, the refreshed identity introduces:

- A new logo symbolizing the convergence of business and technology, and Subex's commitment to trusted outcomes and forward progress

- A modern visual system reflecting clarity, precision, and innovation

- A renewed brand aspiration aligned to enabling secure, seamless, and intelligent digital experiences for telecom operators

At the heart of the rebrand lies our winning aspiration that defines the Subex 2.0 ethos:

- Fearless - Enabling Operators to address the risks before they occur through business assurance, so they can confidently launch new offerings aligned to customer intent

- Seamless - Empowering customers to build and manage B2B2X relationships and deliver frictionless experiences

- Fraud-Free - Detecting and preventing frauds across every digital journey

Nisha Dutt, MD & CEO, Subex, said: "This refreshed identity marks the start of Subex's future-facing journey. We are bringing an AI-native portfolio to the market, anchored in our deep telecom domain knowledge. It is a bold reset that positions us to lead the next wave of intelligence-driven networks."

Commitment to Customers:

While the brand evolves, Subex's core commitment remains unchanged: delivering measurable business outcomes to CSPs through AI-powered Business Assurance, Fraud Management, and Partner Ecosystem Management strengthened by Managed Services and Domain Consulting. The rebrand is the next milestone in a journey that began with securing revenues and now expands to powering intentdriven experiences.

Shares of Subex Limited was last trading in BSE at Rs. 13.00 as compared to the previous close of Rs. 13.07. The total number of shares traded during the day was 68344 in over 283 trades.

The stock hit an intraday high of Rs. 13.23 and intraday low of 12.93. The net turnover during the day was Rs. 890833.00.

Source : Equity Bulls

Keywords

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