FAE Beauty deploys Unicommerce to enhance quick commerce operations

India's beauty and personal care industry is experiencing remarkable growth and is expected to reach USD 34 billion by 2028. While global conglomerates dominate the cosmetics market, domestic brands like FAE Beauty are gaining popularity because their products are better suited for Indian skin and hair types.

A successful appearance on a business reality show led to a surge in FAE's orders earlier this year. FAE Beauty, also known as Free and Equal Beauty, found managing orders on multiple marketplaces challenging. To manage its fast-growing business, it partnered with Unicommerce, India's premier e-commerce enablement SaaS platform, to streamline its online operations and enhance quick commerce capabilities.

With Unicommerce's Uniware system, FAE Beauty can manage inventory across all marketplaces, ensuring smooth operations across pan-India. The technology eliminates manual processes, such as raising purchase orders, increasing operational speed and reducing complexities.

Unicommerce's plug-and-play integration empowers FAE Beauty to process quick commerce orders on platforms like Blinkit efficiently by managing bulk deliveries at centralised warehouses and further distribution to dark stores. A centralised Unicommerce dashboard ensures timely deliveries and prevents stock-outs, enabling FAE Beauty to meet consumer demands speedily.

With this solution, FAE Beauty is now equipped to handle the dynamic demands of quick commerce platforms while maintaining exceptional service quality.

Kapil Makhija, CEO and Managing Director of Unicommerce, said, "We are delighted to partner with FAE Beauty, a brand rapidly making its mark in the beauty industry. As one of the startups featured on Shark Tank India, FAE Beauty exemplifies innovation and growth. We aim to empower them to manage their growing operations more efficiently, enabling faster deliveries and seamless inventory management across marketplaces."

Karishma Kewalramani, Founder of FAE Beauty, said, "Partnering with Unicommerce has been a game-changer for us. Managing thousands of orders monthly across multiple marketplaces was a challenge, but now we have a single platform that simplifies everything-from order processing to returns. The ability to handle quick commerce orders seamlessly ensures we can meet our customers' demands quickly and precisely."

FAE Beauty is among a growing list of startups and D2C brands that rely on Unicommerce's e-commerce solutions to scale their operations.

Shares of Unicommerce Esolutions Limited was last trading in BSE at Rs. 127.05 as compared to the previous close of Rs. 126.85. The total number of shares traded during the day was 18595 in over 300 trades.

The stock hit an intraday high of Rs. 127.60 and intraday low of 126.35. The net turnover during the day was Rs. 2361756.00.

Source : Equity Bulls

Keywords

UnicommerceEsolutions INE00U401027 SoftwareProducts FAEBeauty