Signpost India Secures Kolkata Street Advertising PPP project

Signpost India Limited won exclusive outdoor advertising rights on key Kolkata streets under the "Kolkata Streetscape Renaissance" PPP project from Kolkata Municipal Corporation.

The concession spans Park Street (Mother Teresa Sarani) from Jawaharlal Nehru Road to Mullick Bazar Crossing, Camac Street (Abanindranath Sarani), Theatre Road (Shakespeare Sarani), and Park-o-Mat. Signpost commits ₹16.38 crore annual fixed revenue to the authority (5% escalation every 3 years), projecting over ₹250 crore total (incl. State GST) over 10 years (extendable by 2 years), with gross ad revenue ~₹450 crore.

This domestic PPP enhances urban beautification through advertising monetization.

Shares of Signpost India Limited was last trading in BSE at Rs. 242.00 as compared to the previous close of Rs. 241.70. The total number of shares traded during the day was 2020 in over 108 trades.

The stock hit an intraday high of Rs. 245.55 and intraday low of 241.55. The net turnover during the day was Rs. 489029.00.

Source : Equity Bulls

Keywords

SignpostIndia INE0KGZ01021 Advertising Media OrderWin PPPProject KolkataMunicipalCorporation KolkataStreetscapeRenaissance