Indri single malt Indian whisky now available at premium Tesco supermarkets in England

Globally acclaimed Indian single malt whisky brand, Indri, is now listed and available at premium Tesco supermarkets facilitated by independent spirits distributor, Mangrove Global. Since joining the Mangrove portfolio earlier this year, Indri has experienced unrivalled success, further solidified by this partnership with one of the UK's leading supermarkets. Indri's Trini, a non-chill filtered Single Malt, is now available in 79 premium Tesco stores, expanding its reach to an even broader consumer base.

Tesco's decision to list Indri reflects its commitment to offering a diverse range of products appealing to an increasingly varied demographic of shoppers.

Helen Barugh, Channel Director for Grocery commented: "The buying team at Tesco are championing a truly diverse whisky range, and one that features premium varieties and isn't just driven by price. This directly responds to what we know consumers want; better quality spirits, new varieties to try, and a good selection of world whiskies at the heart of that."

As a part of the ongoing diversification of the whisky category, Indri is one of the many world whiskies now available here in the UK. This spirit is a true testament to India's rich whisky distilling tradition which dates back to the early 20th Century.

Indri is crafted at Piccadily Distillery, located in the quaint village of Indri, Haryana in India. The distillery houses six Scottish-style copper pot stills made in India, and the production process is distinctly Indian. The grain, 6 - row barley, is grown locally and has been cultivated in the area of Rajasthan for thousands of years. It differs from the grains traditionally used in Europe, offering a richer flavour. The sub-tropical climate of the region plays a crucial role, accelerating evaporation, maturing the whisky faster resulting in deeper, more complex flavours. Indri Trini is aged in three different casks, a 'three wood marriage' of ex-Bourbon, ex-French wine, and PX sherry casks, which imparts a fruity, sweet, and nutty flavour profile.

Stef Holt, Curator of Mangrove's world whisky portfolio said: "If we look at global drinking trends, Indian whisky is anything but niche. It's much beloved domestically and is now winning over whisky enthusiasts worldwide.

"This latest listing of Indri's Trini shows that Tesco is listening to its customers, responding to what they want, and advocating for quality world whisky on supermarket shelves. And as a result, more consumers will have the chance to try something different from an awardwinning producer that's already highly respected amongst enthusiasts!"

Mangrove's role as a distributor is to introduce its diverse portfolio of spirits, including Indri, to as many new consumers as possible, a goal much helped by securing a national listing with one of the UK's largest supermarkets.

Indri Trini is available at select Tesco stores with a RRP of £45.

Shares of PICCADILY AGRO INDUSTRIES LTD. was last trading in BSE at Rs. 774.70 as compared to the previous close of Rs. 798.35. The total number of shares traded during the day was 73928 in over 2172 trades.

The stock hit an intraday high of Rs. 805.00 and intraday low of 760.00. The net turnover during the day was Rs. 57798698.00.

Source : Equity Bulls

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PICCADILYAGROINDUSTRIES INE546C01010 Indri IndianSingleMaltWhiskyBrand PremiumTescoSupermarkets England