Indo-National announces launch of DORCO Razors and Blades

Indo-National Ltd. (INL) is a leading consumer goods company with a portfolio comprising dry-cell batteries, Flash lights, LED lights, Mosquito bats and electrical accessories. Through its subsidiaries and step down joint ventures, it has also emerged as a global supplier of composites to the railway, aerospace and defense industries. INL has announced the nationwide launch of DORCO razors and razor blades in India through an exclusive distribution partnership with DORCO, South Korea.

INL had entered an agreement with DORCO Co., Ltd. in December, 2019 under which INL will leverage its established distribution network built over 40+ years. This comprises of Depots and Distributors supported by wholesale & retail outlets spread across India. In the initial phase, INL is launching DORCO products in some parts of South and North of India and over a period of time will distribute these products across India.

Founded in 1955, DORCO prides itself in having developed a series of world firsts, including the curved blade, the six-blade razor, and the seven-blade razor. Today, the Company has become one of the most recognized shaving companies in the world, with customers in over 130 countries.

Commenting on the development, Mr. M. Subramanyam - President, IndoNational Ltd., said: "We are excited with this collaboration and to have access to DORCO's worldclass Razors & Blades. With over 6 decades of experience in manufacturing razor blades, DORCO products are well accepted and enjoy a high brand value across the world. We are certain that value-driven and quality conscious customers across India will embrace these products too.

With its large consumer base, favourable demographics and trajectory of economic growth, India is a very exciting market for DORCO products. Further, the grooming category for both men and women has witnessed accelerated growth in recent years.

In recent years, we have widened our portfolio by offering products like Electrical Accessories, LED lights and Mosquito Bats in addition to the core business of dry-cell batteries & flash lights. This has resulted in renewed energy and enthusiasm across our pan-India distribution network due to variety and differentiation of products accompanied by improved ROI to our trade partners. The addition of DORCO blades is highly synergisitc as it elevates our offerings to customers and to our distribution network alike while providing us additional growth impetus."

Shares of INDO-NATIONAL LTD. was last trading in BSE at Rs.481.6 as compared to the previous close of Rs. 488. The total number of shares traded during the day was 325 in over 73 trades.

The stock hit an intraday high of Rs. 499.55 and intraday low of 480.55. The net turnover during the day was Rs. 160330.

Source : Equity Bulls

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