Pyramid Saimira Theatre Chain (M) Sdn. Bhd to digitalize 50 Theatre Screens in Malaysia

Pyramid Saimira Theatre Ltd has announced that Pyramid Saimira Theatre Chain (M) Sdn. Bhd Theatre Ltd (PSTL), leading digital theatre chain announced RM 10 Million investment plans to digitalize about 50 Theatre Screens in Malaysia, in next 60 days. The Company also plans to produce their first ever Malay language film "Berikan Hatimu", in Malay language, which will feature leading Malaysian film personalities. This romantic comedy movie will hit the silver screens by September 2007. The production of this movie will begin by June 2007. The Company also announced that they will be producing first Tamil film fully in Malaysia for International release.

Mr. V Natrajan, Chairman, of the Company, India said, "We are all set to create history as we have finalized to produce the first Tamil movie to be fully produced in Malaysia. In this movie only the Hero will be from India whereas the rest of the film crew would be Malaysians. This movie would be released simultaneously in Malaysia and the rest of the world. The work on this film will begin in the month of June 2007.

Addressing the media, Mr. P S Saminathan, MD, of the Company, India & director in Pyramid Saimira Malaysia said this step creates a paradigm shift in the way entertainment industry structure will be viewed in Malaysia and this is the first time an Indian business model and modus operandi is being taken outside India at such a large scale for Films and entertainment sector. We believe that this Company shall focus on the whole gamut of the entertainment including local content development. Further digital cinema will take films to all neighborhood regions thereby improve the collection of local Malay & Chinese language films. This move will also drastically reduce the piracy which is very prevalent and is eating away lot of revenues."

- Bags the exclusive distribution rights in Malaysia for the Tamil blockbuster movie 'SHIVAJI".

Source : Equity Bulls

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