Moser Baer enters into a Strategic Partnership with Pyramid Saimira Theatre for Home Video Marketing & Retailing

Moser Baer India Ltd on February 27, 2007 has announced a strategic tie up with Pyramid Saimira Theatre, one of India's largest Theatre Chains, for retailing Home video in all their theatres and also exclusively marketing all their new films under Home Video format.

According to Harish Dayani, CEO, Entertainment Business, of the Company, "This strategic tie up offers an excellent opportunity to increase our retail presence and availability. We are delighted that Pyramid Saimira Theatre is going to offer their new Tamil film content in Home Video format for the first time within a short period of releasing the film in the theatre."

The Company's new division is in final negotiations to acquire copyrights / exclusive license of more than 7000 titles in all major Indian languages which comprises a third of all movies produced till date in India. With world-class packaging, wide distribution reach and global quality production standards in each product, customers will be given a compelling value proposition which has hitherto fore not been seen in India.

According to research, India has over 26 million DVD / VCD users, growing at a healthy clip of over 25%, and comprising about a fourth of all TV ownership in the country. Despite the huge potential market, home video accounts for a mere 7% of the total film revenues of Rs 7,90O crore. The US home video market is almost the same revenue size as that of the theatrical market.

Source : Equity Bulls

Keywords