Radico Khaitan JV launches "Masterstroke" De Luxe Whisky

Radico Khaitan Ltd has announced that Diageo Radico Distilleries Pvt Ltd, a 50:50 Joint Venture between Diageo Highlands Holding B.V. and the Company on February 27, 2007 have launched 'Masterstroke' De Luxe Whisky, a blend of premium whiskies. The launch of 'Masterstroke' De Luxe Whisky demonstrate Diageo Radico's strategy to redefine the Indian Made Foreign Liquor (IMFL) segment by listening the voice of modern Indian consumer and thereby providing superior quality brands. 'Masterstroke' De Luxe Whisky will be available in 3 sizes i.e. quarts (750 ml.), pints (375 ml.) and nips (180 ml.) in all the markets across the country.

Both, Diageo Highlands Holding B.V and the Company will continue to operate their independent businesses and uphold their brands portfolios, out side of the above mentioned Joint Venture.

Source : Equity Bulls

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