Shaadi.com bets on the atom m-payments platform

Targets U.S & U.K market - NRIs can now subscribe to the matrimony portal over phone

India, 26 February 2009: atom technologies, a leader in m-payments solutions and Shaadi.com, India's largest matrimony portal from People Group, today announced a tie-up for atom's m-payments platform. Now eligible NRIs - males and females from U.S and U.K regions can search for their life partners on the matrimony website by subscribing to the service through a phone call and pay in their local currency. Shaadi.com expects a surge in its overseas subscriber base as an increasing number of NRI's log on to the site in search of their life partner. This facility will provide them with the convenience to subscribe to the service over the phone.

Internet matchmaking has become one of the most sought after services catering to the estimated 30 million NRIs across the globe. It has already become mainstream in India with Shaadi.com alone having made over 8, 00,000 matches over the last decade.

"Shaadi.com has always believed in improving the user experience for its customers, the deployment of the atom platform is another example of our commitment towards our users. This platform provides users with a convenient and risk-free option of making payments through their phone. We are confident that this service will be well received by our members. We will also address user issues and queries on the payment platform, which will bring in a personal touch to the process." said Gourav Rakshit, Business Head, Shaadi.com.

"We are delighted about our partnership with Shaadi.com and can definitely see a lot of NRIs in US and UK using this platform for making their payments" said Dewang Neralla, Director of atom Technologies, "Reaching out to NRIs in a more personalized manner is a very innovative method adopted by shaadi.com. It will also negate the risks involved in using credit cards online," opined Neralla.

Source : Equity Bulls

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