Haier India celebrates 10 years, introduces the new 'i-age' line of products

Haier, the global leaders in Home Appliances & Consumer Electronics and the Number 1 Global Major Appliances Brand for the 5th Consecutive Year*, commemorates their 10 years completion in India this year. Haier, which has always been synonymous with innovation and inspiration, introduced their unique 'i-age' line of products, inspired by the Internet age. This is a revolutionary step taken by Haier to offer products for the Internet generation who believe in pace, imagination, intelligence and path-breaking innovations.

In the past ten years, Haier has understood the mindsets of Indian consumers elucidating that India as a nation has intelligent minds in abundance and all they need is intelligent and smart products that offer the most innovative solutions. Spread across all product categories (Air Conditioners, Refrigerators, Washing machine, Deep freezers, Wine Cellars, Panels and Water Heater) a total of 71 unique 'i-age' products have been introduced this year, which marks the beginning of a future, clearly led by the 'i'- 'i' connoting innovation, inspiration, intelligence internet, individual of India.

From the stable of 71 'i-age' products, the star products with path-breaking technology and innovation are-
* iFresh: the 728 litre capacity refrigerator pitted as the planet's best Refrigerator, named Pristine.
* iCool: the smart Air-Conditioner that can be controlled through an app on android smartphones.
* iSmart: the 84 inch internet-enabled android based LED Television.
* iShine:the front loading Washing Machine named Crystal'.

Mr. Song Yujun, Managing Director, Haier India said, "After ten years of dedication, innovation and excellence in India, I believe that the journey for Haier has just begun. In a rising market like India, it is very heartening to experience the commendable growth that Haier has achieved over the last decade. With the new range of 'i-age' line of products, consumers will experience products that are purely inspired by the Internet age and designed keeping in mind the contemporary and luxurious lifestyle of Indian consumers. The 'i-age' products empower individuals by giving them the power to control their surroundings with cutting-edge technology"

Mr. Eric Braganza, President, Haier India commented, "We are really happy with the kind of progress that we have made in the last decade in the country. It is really heartening to see that the brand has grown by almost 25% in the last fiscal, thus maintaining a healthy growth rate irrespective of the market scenario. The turnover was around INR 1503 Crores in 2013, and we wish to continue with the good work and take the brand a notch higher in the Indian market. The new 'i-age' product line was designed keeping in mind the needs of today's tech-savvy Indians, and we believe that this will definitely help us carve a niche for ourselves in the Indian consumer durables market."

Source : Equity Bulls

Keywords