Clay Craft India joins hands with Lifestyle & Home Center

India's fastest growing manufacturer and retailer of fine bone china and ceramic tableware, Clay Craft India has announced its strategic tie-up with India's leading fashion retailer - Lifestyle. This strategic link up is made with Landmark Group's both retail brands - Lifestyle and Home Center. Rajasthan's pottery is expected to cater pan India network of Landmark group through this business tie-up. Under this unique business relationship, Clay Craft will showcase its exclusive product varieties at 44 stores of Landmark Group in India.

This tie-up is a part of company's retailing strategy and under this exclusive tie-up, Clay Craft's fine bone china, ceramic-ware, will be merchandised on special shelves at Lifestyle's 29 and Home Center's 15 stores all over India. This product range includes tableware, tea-sets, kitchenware and exclusively designed mugs.

Mr. Rajesh Agarwal, Managing Director, Clay Craft India, says, "India being the country of varied cultures and traditions, the lifestyle of dining varies people to people and accordingly the crockery for respective traditions are in demand. We at Clay Craft, creates designer ceramic-ware based on customer choices and inputs given by our retailer partners. Now our efforts of reaching to the maximum customers will take a leap at the platforms like Lifestyle and Home Center. Joining hands with India's leading fashion and lifestyle retailer group encourages us for showcasing our best products with new and trendy designs."

Trending at Home Center, Karina Dinner Sets, Sultan Tea Sets and Tilted Tea Sets are becoming first choice of customers. Traditional and Mughal theme based products are also the key attractions that are meeting demand of fashion oriented customers. At Lifestyle, family tea Tumblers and Coffee Mugs, are gaining popularity as it has unique feature of choosing colours for each family member and it is also the best gifting option. Starting from a range of 100 ml to 500 ml Mugs, set of Cup & Saucers, various combinations of Tea/Coffee sets, Dinnerware for six persons serving and serving for eight persons in combination of 18 pieces to 124 pieces will be available on this portal.

Mr. Sitaram Kumar of Landmark Group says, "Clay Craft has always been an important part in our Homeware collection and going ahead we see a lot of opportunities with new collection offered by Clay Craft"

Clay Craft India's core competency lies in its extensive network across India. With nearly 10,000 retail counters and over 150 channel partners, the company also enjoys partnership with major retailers of India. To make its presence at online retailing, company has recently joined hands with Jabong.com and FabFurnish.com. Company's esteemed corporate clients include - Maruti Suzuki, Westside, Lifestyle, Nestle, Airtel, Vodafone, Taj Group, Hyatt Hotels, Pepsi Wipro, Tapri Tea House and many more. Company also exports its high-end products to the UK, Egypt, Saudi Arabia and the UAE.

Source : Equity Bulls

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