Birla Estates Private Limited (BEPL), a wholly owned subsidiary of Aditya Birla Real Estate Limited (formerly Century Textiles and Industries Limited), today announced its entry into the redevelopment market with its first project in Mumbai Metropolitan Region (MMR). The company will redevelop Anmol Co-operative Housing Society and Bhartiya Bhavan Co-operative Housing Society in Khar West, Mumbai's Western Suburbs and one of the city's most sought-after residential micro-markets. The project is being developed under a joint redevelopment arrangement with Parinee Real Estate Builders.
With a saleable area of 2.9 lakh sq.ft, the project has an estimated revenue potential of INR 1,700 crore. The development will feature luxury residential apartments designed to meet the evolving lifestyle aspirations of discerning urban homebuyers. This redevelopment further strengthens Birla Estates' growing presence in Mumbai, where the company already has an established footprint through its premium developments and commercial portfolio. Redevelopment remains central to Mumbai's real estate landscape, given the city's limited land availability and sustained demand for quality housing. It enables the transformation of ageing residential communities into modern, well-planned living spaces in established neighbourhoods.
"Mumbai's redevelopment cycle presents a significant growth opportunity in a structurally land-constrained market, reshaping the city's real estate landscape and creating a scalable avenue for well-capitalised, design-led developers. At Birla Estates, our entry into this segment is a natural extension of our growth strategy, leveraging our proven track record in luxury developments. Our ongoing focus remains on design excellence, execution capability, and a long-term vision to create iconic developments that elevate living while delivering value to all stakeholders," said Ananya Birla, Director, Aditya Birla Group.
Speaking on the announcement, K.T. Jithendran, MD & CEO, Birla Estates, said: "Our entry into redevelopment marks a significant milestone in Birla Estates' growth journey and reflects our commitment to creating enduring value in India's leading markets. In a supply-constrained city like Mumbai, redevelopment is key to unlocking land potential and enabling modern living environments. Through this project in Khar West, we aim to deliver a future-ready development guided by our design-led approach."
Strategically located in the heart of Khar West, the site offers excellent connectivity to key social and urban infrastructure, including the planned Khar Metro Station (0.6 km), Khar Railway Station (1.3 km), and Mumbai International Airport (8.5 km). The location is further supported by reputed hospitals, schools, colleges, and premium lifestyle destinations, underlining its position as a prime residential address in Mumbai.
This redevelopment marks a key addition to Birla Estates' expanding portfolio with a foray into western suburbs as the company continues to scale through a mix of new developments, joint ventures, and redevelopment opportunities. Backed by the Aditya Birla Group's strong brand heritage and coupled with company's focus on premium design and execution excellence, the project is envisioned as a benchmark for contemporary urban living in Mumbai's Western Suburbs.
Shares of Aditya Birla Real Estate Limited was last trading in BSE at Rs. 1131.15 as compared to the previous close of Rs. 1168.80. The total number of shares traded during the day was 28888 in over 2800 trades.
The stock hit an intraday high of Rs. 1168.80 and intraday low of 1104.40. The net turnover during the day was Rs. 32565606.00.