Mahindra Unveils XUV 7XO: Redefining Premium SUVs with Cutting-Edge Tech and Luxury

India's SUV powerhouse, Mahindra & Mahindra Ltd., has launched the XUV 7XO, a bold evolution that builds on the XUV700's legacy-which has captivated over 300,000 customers since 2021. Starting at an accessible ₹13.66 lakh (ex-showroom), this trendsetter elevates sophistication, technology, and performance, making high-end features standard from the base AX variant. With Coast-to-Coast 31.24 cm Triple HD screens, Intelligent ADRENOX, wireless Android Auto & Apple CarPlay, Alexa with ChatGPT, cruise control, push-button start/stop, and 75 safety features included right out of the gate, the XUV 7XO democratizes premium SUV ownership.

The lineup offers unmatched value through introductory prices for the first 40,000 customers (terms apply). Options start with the 7-seater AX at ₹13.66 lakh petrol MT or ₹14.96 lakh diesel MT. Stepping up, AX3 is ₹16.02 lakh petrol or ₹16.49 lakh diesel (both MT, with AT +₹1.45 lakh), AX5 at ₹17.52 lakh petrol or ₹17.99 lakh diesel, and AX7 at ₹18.48 lakh petrol or ₹18.95 lakh diesel (AWD +₹2.45 lakh available). Higher trims include AX7T 7-seater diesel MT ₹20.99 lakh or AT ₹21.97 lakh, 6-seater ₹21.39 lakh MT or ₹22.16 lakh AT; AX7L 7-seater diesel MT ₹22.47 lakh or AT ₹23.45 lakh, 6-seater petrol AT ₹23.64 lakh or diesel AT ₹24.11 lakh. Deliveries begin January 14, 2026, for AX7, AX7T, and AX7L (pre-booked first), with AX, AX3, and AX5 following in April.

Crafted for instant recognition, the XUV 7XO blends athletic SUV stance with refined luxury. Highlights include a full-width grille with jewel-like talon accents and piano-black finish, Bi-LED projector headlamps with DRLs, diamond-inspired clear-lens LED taillamps, R19 diamond-cut alloys, Skyroof, electric smart door handles, exposed ice-cube fog and cornering lamps, and premium piano-black cladding. Inside, plush interiors feature luxurious colors, materials, soft-touch leatherette, and multi-zone ambient lighting.

Powered by the Qualcomm Snapdragon SA8155P-the first in an ICE vehicle in India-ADRENOX+ delivers blazing speed. Standouts include 16-speaker Harman Kardon with India's first Dolby Vision & Atmos, 540° camera with digital video recording, Level-2 ADAS with 17 functions and visualization, frameless electrochromic IRVM, memory ORVM with auto-tilt, approach unlock/walk-away lock, BYOD theatre mode, Alexa with ChatGPT, 49 Fun&Work apps, GrooveMe, and carbon filter with AQI display.

The global debut of DAVINCI valve-based damping pairs with front McPherson strut and multi-link rear suspension, frequency selective damping, and stabilizer bar for plush handling. Engines include best-in-segment 2L mStallion TGDi petrol and 2.2L mHawk diesel, hitting 0-60 km/h under 5 seconds (petrol MT). Options span 6-speed MT/AT, AWD diesel first, and drive modes: Zip, Zap, Zoom, plus Custom.

Luxury shines with 6-way powered driver seat (memory/welcome retract), 6-way co-driver with Boss Mode, front/rear ventilated seats, high-density foam with plush pads, dual-zone AC with quiet mode, acoustic solar windscreen, retractable rear sunshades, and wireless chargers. Safety boasts 120+ features (75 standard: 6-7 airbags, ESP, hill descent), 5-star Bharat NCAP engineering, driver drowsiness alert, electronic parking brake, auto-booster headlamps, and TPMS.

R. Velusamy, President of Automotive, hailed the "premium, technology-forward SUV" with DAVINCI and ADRENOX+. Pratap Bose, Chief Design Officer, emphasized its "iconic yet new" design reshaping aspirations. Nalinikanth Gollagunta, CEO Automotive, positioned it as a benchmark-raiser in a fast-evolving market, solidifying Mahindra's SUV leadership.

The XUV 7XO isn't just an SUV-it's a trendsetter powering forward with presence, performance, tech, safety, and comfort.

Shares of Mahindra & Mahindra Limited was last trading in BSE at Rs. 3791.55 as compared to the previous close of Rs. 3801.80. The total number of shares traded during the day was 27694 in over 3745 trades.

The stock hit an intraday high of Rs. 3840.00 and intraday low of 3785.15. The net turnover during the day was Rs. 105587224.00.

Source : Equity Bulls

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MahindraandMahindra INE101A01026 Cars UtilityVehicles XUV7XO PremiumSUV