Cello World Ltd enters into an agreement to lease the trademark for 'Cello Brand' for Stationery and Writing Instruments from CPIW

Cello World Limited (CWL), one of the prominent players in the consumer ware market in India with a presence in the consumer houseware, writing instruments and stationery, moulded furniture and allied products, and consumer glassware categories, announces that it has entered into an agreement to assign the trademark for "Cello Brand" for Stationery and Writing Instruments from CPIW on a zero-royalty basis. This update is in furtherance of the earlier intimation dated November 11, 2025 titled 'Cello World Limited to bring back the "Cello" Brand for Stationery and Writing Instruments under its umbrella.'

This agreement is in line with the completion of the acquisition of the trademark for Stationery and Writing Instruments i.e. "Cello Brand," from BIC Group by Cello Plastic Industrial Works(CPIW), a member of the Promoter Group of CWL.

Going ahead, Cello World Limited will operate the Stationery and Writing Instruments portfolio under two brands, namely, Cello and Unomax. The company will leverage its existing infrastructure to manufacture the writing instruments and stationery products under the "Cello Brand." Further, it will invest approx. Rs. 50 crore over the period of one year to enhance its writing instruments and stationery manufacturing infrastructure.

The company anticipates generating revenues of ₹200 crore from this brand in its first year of operations, beginning January 2026, i.e., calendar year 2026.

Shares of Cello World Limited was last trading in BSE at Rs. 587.90 as compared to the previous close of Rs. 599.90. The total number of shares traded during the day was 11449 in over 906 trades.

The stock hit an intraday high of Rs. 596.70 and intraday low of 584.00. The net turnover during the day was Rs. 6778370.00.

Source : Equity Bulls

Keywords

CelloWorld INE0LMW01024 Houseware Agreement TrademarkLease CelloBrand Stationery WritingInstruments