Pidilite Ventures Invests in Imagimake - A Leading Innovation-Driven Educational Toys and Hobby Products Company

Pidilite Ventures Pvt. Ltd. (Pidilite Ventures), a wholly owned subsidiary of Pidilite Industries Limited (Pidilite), announced an investment not exceeding ₹340 Million in Imagimake Play Solutions Private Limited (Imagimake), an innovation-led company designing and distributing educational toys, games, and art & hobby products. This Series B round comprises a mix of primary and secondary capital.

This marks Pidilite Ventures'second investment in Imagimake, following their Series A infusion of ₹200 Million in October 2023. The continued support underscores strong confidence in Imagimake's vision and execution capability.

Commenting on the investment, Sanket Parekh, Director at Pidilite Ventures, said: "We are delighted to deepen our partnership with Imagimake. Over the last two years, the team has demonstrated impressive growth by creating innovative product lines, scaling distribution, and expanding globally. We believe Imagimake is uniquely positioned to become a category-defining brand at the intersection of play and learning, both in India and overseas."

The investment from this round will enable Imagimake to accelerate capacity expansion, strengthen R&D, and scale its global distribution network.

Disha Katharani, Co-founder of Imagimake, said: "At Imagimake, we believe play has the power to shape curiosity, skills, and creativity. This funding allows us to bring more innovative products to life, reaching millions of children globally and inspiring them to learn and explore through play."

Ravi Kumar, Co-founder of Imagimake, added: "Pidilite is an iconic Company we have always admired, and their continued backing is a huge vote of confidence in our journey. With this Series B round, we will accelerate capacity expansion, invest in new product development, and deepen our footprint in international markets."

Shares of Pidilite Industries Limited was last trading in BSE at Rs. 1541.95 as compared to the previous close of Rs. 1521.95. The total number of shares traded during the day was 24525 in over 2051 trades.

The stock hit an intraday high of Rs. 1544.90 and intraday low of 1516.00. The net turnover during the day was Rs. 37629670.00.

Source : Equity Bulls

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PidiliteIndustries INE318A01026 PidiliteVentures Investment ImagimakePlaySolutions