GRM Overseas, one of the leading Indian basmati rice exporters and India's leading food FMCG, has launched "Gulistan Kachi Ghani Mustard Oil" under its 10X brand portfolio. The mustard oil pack which comes in 1L bottles and 5L Jars will be available across the country. The launch of Gulistan Kachi Ghani Mustard Oil is a part of GRM Overseas' aim to strengthen product offerings of its subsidiary GRM Foodkraft Private Limited (GFK).
The branded Mustard oil retail market is expected to grow at a CAGR of 11% in the next five years. The key factors driving the demand for mustard oil in India include the shift towards unrefined oils for their associated health benefits, leading to strongly surging demand from both urban and rural regions.
Commenting on the launch, Atul Garg, Chairman & MD, GRM Overseas said, "We are excited to introduce Gulistan Kachi Ghani Mustard Oil which will further strengthen our position in the fast-growing packaged food industry in the domestic market. Our focus has always been to reach a wide consumer base with a diverse range of products to strengthen our 10X brand. The launch of Gulistan Kachi Ghani Mustard Oil is a part of our mission to provide the Indian consumers with a basket of food staples enriched with goodness. Mustard is the only oilseed native to India and it connects us to Indian roots and farmers as well".