GRM Overseas, one of the leading Indian basmati rice exporters and India's leading food FMCG (referred to as "GRM" or the "Company"), has announced that it has entered into an agreement with DIPLOMAT GEORGIA to place its own brand of basmati rice 'Tanoush'' through DIPLOMAT Distribution Channels. 'Tanoush' basmati rice will be available in 1Kg, 5kg, and 20 kg pack sizes.
As per the terms of the agreement, Diplomat Georgia will be the exclusive distributor of GRM Overseas products in Georgia for a period of two years. Diplomat Group has presence in Isreal, Cyprus and New Zealand also. For more information, visit www.diplomat-global.com.
Commenting on the distribution agreement, Mr. Atul Garg, Chairman & MD, GRM Overseas said, "The distribution agreement with Diplomat Georgia is a significant step towards further strengthening our global markets. Diplomat Georgia brings with it a robust distribution network and capabilities which will help us further strengthen our presence in that region. The collaboration is strategically important for us, as it will further boost our brand awareness and customer-base."