Radico Khaitan elevates luxury with the launch of Jaisalmer Indian Craft Gin 'Gold Edition' in India

Radico Khaitan Limited ("Radico Khaitan" or the Company), one of the largest IMFL companies in India, proudly announces the launch of Jaisalmer Indian Craft Gin 'Gold Edition', marking a new pinnacle of luxury and sophistication in the Indian gin market.

Building upon the resounding success of the Jaisalmer Indian Craft Gin, which enjoys a devoted following and impressive 50% market share of the luxury gin segment, this latest addition to the brand's portfolio promises to further elevate the gin experience for the gin enthusiasts.

Jaisalmer Indian Craft Gin 'Gold Edition' has been meticulously crafted to elevate the standards of premium spirits in India. An exceptional addition to the luxury segment Jaisalmer Indian Craft Gin 'Gold Edition' has been designed for connoisseurs who appreciate the finest things in life.

Distinguishing itself with the inclusion of saffron, the world's most expensive spice, Jaisalmer Indian Craft Gin 'Gold Edition' infuses each sip with a luxurious and exotic flavour profile. Its journey to perfection involves a unique process where the gin passes through gold filters, enhancing the smoothness and purity of the spirit. Moreover, the 18 botanicals, carefully selected for their quality and complexity, contribute to a more nuanced and refined taste experience.

Commenting on the launch, Mr. Abhishek Khaitan, MD, Radico Khaitan shared: "Within five years of launch, Jaisalmer Indian Craft Gin captured a solid half of the market share in luxury gin category, attracting consumers with its unique proposition. And now we are proud to raise the bar even more by launching, the Jaisalmer Indian Craft Gin 'Gold Edition'. Bearing the most sought-after spice in the world, saffron, and double distilled and filtered through a special gold filtration process, this exceptional edition embodies luxury in every sip and offers a taste experience you can't find elsewhere. Our passion to elevate the spirits journey still drives us at Radico Khaitan and our portfolio continues to grow with exceptional offerings such as Jaisalmer Indian Craft Gin 'Gold Edition'."

Jaisalmer Indian Craft Gin 'Gold Edition' is poised for launch in a 500 ml bottle, with a price range between ₹4,000 and ₹7,000 depending on the state and its applicable excise structure. Beginning its journey with an introduction in Uttar Pradesh, this exceptional offering will gradually expand its presence to Delhi, Rajasthan, Maharashtra, and Karnataka starting in July, catering to gin connoisseurs across India's key markets.

Shares of Radico Khaitan Limited was last trading in BSE at Rs. 1818.15 as compared to the previous close of Rs. 1832.50. The total number of shares traded during the day was 13885 in over 1762 trades.

The stock hit an intraday high of Rs. 1865.50 and intraday low of 1803.50. The net turnover during the day was Rs. 25525714.00.

Source : Equity Bulls

Keywords

RadicoKhaitan INE944F01028 JaisalmerIndianCraftGin GoldEdition IndiaLaunch