Stock Report

RateGain's Adara to help DMOs track ROI accurately with the help of visitor spending data

Posted On : 2024-03-28 21:45:05( TIMEZONE : IST )

RateGain Travel Technologies Limited (RateGain), a global provider of AI solutions for travel and hospitality today announced an upgrade to Adara's Destination Expenditure Reports, which are used by leading tourism boards and Destination Marketing Organizations (DMOs) across the world to understand spending patterns of visitors at the destination.

With this new enhancement, DMOs will be able to track spending patterns for visitors from over 25 origin markets, as well as the top 25 merchants within that destination, giving them a more granular view of what visitors love to spend at their destination.

Adara is the only player in the destination marketing space that offers anonymized expenditure analyses for visitors and co-relates it to the destination's digital advertisement efforts.

By gaining visibility into visitor spending volume tied to marketing efforts, a DMO can measure how effective its marketing has been, along with understanding visitor preferences and measuring the economic impact of tourism as a whole.

The reports' measurement capabilities allow destinations to see credit card spending across advertising partners they are working with and track spending patterns across multiple categories like restaurants, bars, gas stations, attractions, and more for 195 million Individuals and 40 million households in the United States alone.

Commenting on this update, Jay Wardle, President, Adara said, "Destination marketers have historically had limited visibility into the conversions generated through their digital media. We are thrilled to be able to offer these bespoke solutions to tourism marketing organizations around the globe. The insights offered through these reports will help destination marketers make more informed decisions on their marketing spend for years to come."

Shares of Rategain Travel Technologies Limited was last trading in BSE at Rs. 715.90 as compared to the previous close of Rs. 774.35. The total number of shares traded during the day was 1405659 in over 7061 trades.

The stock hit an intraday high of Rs. 780.00 and intraday low of 707.45. The net turnover during the day was Rs. 1007102512.00.