Lehar Footwears ropes Mahima Chaudhry & Charu Asopa under its branding and promotional' campaign

Lehar Footwears Limited (Lehar), has appointed Bollywood Known Stars 'Mahima Choudhary' along with 'Charu Asopa' through Kanchan Cassette and Series for creation of print and audio-video content to be used in branding and promotional activities of Company's products. Mahima Choudhary is a respected artist having worked in several Hindi films and television commercials and has been facilitated for many of her performances, while, Charu Asopa is prominent Indian Television artist and vlogger.

As part of the association, the artists will support in Company's promotional activities and endorse Lehar products. Under the campaign, Company's promotional content will make use of artists' endorsement through product packaging, external display, newspaper advertisement, FM, Cinema Hall Commercial, TV Commercial (National & Regional), as well as digital marketing to augment the Company's footprint across the country. Earlier during May'23, the Company has also signed actor 'Govinda' for promotional activities. The Company look forward to have a long-standing alliance and strongly believe that the coalition will substantiate the brand philosophy 'the Lehar way'.

Commenting on the engagement, Mr. Raj Kumar Agarwal, Managing Director of Lehar Footwears Limited said: "At Lehar Footwears, it has been our constant endeavor to bring fashionable footwears to the consumers of every gender, age and for every occasion. Currently, about 1/3rd of company's sales is garnered from female consumers. The artists' popularity is what the Company is capitalizing to catalyze our expansion to different parts of country as well as introduce newer product lines. The promotional and branding campaign is expected to bring more awareness amongst the target customers of the Company's product range being offered to them over last three decades."

Shares of Lehar Footwears Ltd was last trading in BSE at Rs. 151.80 as compared to the previous close of Rs. 148.85. The total number of shares traded during the day was 108945 in over 305 trades.

The stock hit an intraday high of Rs. 156.25 and intraday low of 150.10. The net turnover during the day was Rs. 16896075.00.

Source : Equity Bulls

Keywords

LeharFootwears INE976H01018 Branding PromotionalCampaign MahimaChoudhary