Brand Concepts' partners with ABG to launch New Category of Products under the brand name Aeropostale in India

Brand Concepts Limited has entered a long-term contract of Licensing with ABG (Authentic Brand Group) Group to launch Travel & Fashion Accessories in the iconic country fashion brand Aeropostale in India. Brand Concepts has become the official product licensee for Travel Gear, Small Leather Goods, Women Handbags & Socks including designing, manufacturing, retailing across all channels in India.

Brand Concepts' will introduce Aeropostale's latest fashion offerings to Indian Consumers through a mix of exclusive brand stores, multi-brand store expressions and digital commerce platforms.

Both the companies aim at leveraging the Aeropostale position as a leading lifestyle brand, and established competencies in operating robust omni-channel retail networks and scaling local manufacturing and driving sourcing efficiencies.

Founded in 1987 in Washington (US) by R.H. Macy & Company and owned by Authentic Brand Group, Aeropostale continues to connect with customers online and in companyoperated and retail location globally. With a strong vision of doing more than selling clothes, Aeropostale shapes culture, championing a uniquely radical and optimistic sense of style by bridging the gap between individuals, generation and culture. Brand Concepts Limited bring Aeropostale shopping experience to customers in India, offering the brand's youthful, optimistic fashion for men, women, and kids.

"At Brand Concepts, we pride ourselves in bringing the latest and best to our customers and we are happy to announce the addition of iconic Aeropostale brand to our fashion and lifestyle portfolio. We believe both Brand Concepts and Aeropostale complement each other in their vision to bring industry leading fashion products and retail experiences to their consumers", said, Abhinav Kumar, Director, Brand Concepts Limited.

Shares of Brand Concepts Limited was last trading in BSE at Rs. 294.15 as compared to the previous close of Rs. 281.15. The total number of shares traded during the day was 22018 in over 180 trades.

The stock hit an intraday high of Rs. 295.00 and intraday low of 287.00. The net turnover during the day was Rs. 6469620.00.

Source : Equity Bulls

Keywords

BrandConcepts INE977Y01011 ABG LongTermContract Aeropostale India