VGL's German subsidiary, Shop LC GmbH, further expanded its presence in Germany by launching its proprietary TV channel on nationwide DTT platform 'Freenet TV'. With this arrangement, Shop LC has increased it coverage by approx. 2.5 million households, thus providing huge scope of scalability.
Shop LC is airing on position 108 on Freenet TV. With this arrangement, Shop LC GmbH also marks its foray into OTA (Over-the-Air) platforms in Germany.
Commenting on this development, Mr. Deepak Mishra, Managing Director, Shop LC GmbH said, "Shop LC went live on 'Freenet TV' on 25th May and with this we have expanded our omni-channel presence. We are excited that our new broadcasting rights will allow us to further expand our reach in the long run. This move has increased our coverage by additional 2.5 million households across Germany and provides a promising long-term growth opportunity."