XUV700 clocks unprecedented 25000 Bookings in 57 Minutes

Mahindra XUV700 today clocked 25,000 bookings in 57 minutes of its booking commencement which is an unprecedented milestone in the Indian automotive industry. The volume of 25,000 XUV700s made available today at the launch prices reflects up to six months of production depending on the variant. It also makes the XUV700 the first fourwheeler in India to hit this milestone.

Bookings will now reopen starting 10am on 8 th October. Customers can book their preferred XUV700 via dealerships or digital platforms, at its new yet highly attractive price points applicable for the next 25000 bookings, after which prices at the time of delivery will prevail.

Veejay Nakra, CEO, Automotive Division, M&M Ltd., said, "We opened bookings at 10am this morning. We are humbled and grateful for the response, in fact thrilled that we have received 25000 XUV700 bookings in a record time of 57 minutes from its commencement. This constitutes up to six months of production depending on the variant at the committed launch prices. While we had anticipated the traffic and prepared our system with added server capacity, the overwhelming response could have regrettably led to a slow user experience by some our customers."

Since its name reveal, the XUV700 social media handles have been abuzz with a huge activity surge, creating a new benchmark in the Passenger Vehicle social media landscape. We received more than 223 million gross video views, 142 million reach, 6.48 million website visitors, 4.2 million social media engagement. The XUV700 has also received more than 2.6 lakh enquiries during this period.

Variants with New Pricing (all prices are ex-showroom, all India):

MX Series - Petrol - MT - Rs. 12.49 lakhs
MX Series - Diesel MT - Rs. 12.99 lakhs

AdrenoX Series

AX3 (5-Seater) - Petrol - ₹ 14.49 Lakh(MT), ₹ 15.99 Lakh (AT)
AX3 (5-Seater) - Diesel - ₹ 14.99 Lakh (MT)*, ₹ 16.69 Lakh (AT).

AX5 (5-Seater) - Petrol - ₹ 15.49 Lakh (MT)**, ₹ 17.09 Lakh (AT)
AX5 (5-Seater) - Diesel - ₹ 16.09 Lakh (MT)**, ₹ 17.69 Lakh (AT)**

AX7 (7-Seater) - Petrol - ₹ 17.99 Lakh (MT), ₹ 19.59 Lakh (AT)
AX7 (7-Seater) - Diesel - ₹ 18.59 Lakh (MT), ₹ 20.19 Lakh (AT)
AX7 (7-Seater) - Diesel + AWD - N/A (MT), ₹ 21.49 Lakh (AT)

AX7 Luxury (7-Seater) - Petrol - N/A (MT), ₹ 21.29 Lakh (AT)
AX7 Luxury (7-Seater) - Diesel - ₹ 20.29 Lakh (MT), ₹ 21.89 Lakh (AT)
AX7 Luxury (7-Seater) - Diesel + AWD - N/A (MT), ₹ 22.99 Lakh (AT).

*Also available in 7-Seater at an additional ₹ 70,000
**Also available in 7-Seater at an additional ₹ 60,000

Shares of Mahindra & Mahindra Limited was last trading in BSE at Rs. 833.80 as compared to the previous close of Rs. 842.90. The total number of shares traded during the day was 78782 in over 2705 trades.

The stock hit an intraday high of Rs. 854.70 and intraday low of 829.35. The net turnover during the day was Rs. 66343977.00.

Source : Equity Bulls

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