United Bank of India launches 'Pragati & Suvidha Credit Cards' powered by Intellect Digital Credit Card Management System

Intellect Design Arena Ltd, a specialist in applying true Digital Technologies and a global leader in Financial Technology across Banking and Insurance, has announced today the successful roll-out of Intellect Digital Credit Card Management System comprising of Intellect Digital Cards and Intellect Digital Origination for United Bank of India.

This marks Intellect's first end-to-end business solution deal, handling Technological Infrastructure, Operations, Product Implementation and Management, and Marketing for the bank. From Intellect Digital Card Management System to Intellect Digital Card Origination System, Intellect Digital Loyalty Management to Intellect Digital Fraud Management, the credit card management system saw a rapid implementation in three months including network (RuPay Certification) increasing United Bank of India's speed to market. This is a complete hosted solution where Intellect provides and manages the Data Centre/Disaster Recovery (DC/DR) infrastructure along with all associated network components. As part of the managed services model, Intellect also provides entire backoffice support and customer service centres including call-centre infrastructure and resources.

Rajesh Saxena, Chief Executive Officer, Global Consumer Banking, Intellect Design Arena, said, "With India moving towards a cashless economy, we are glad to have enabled yet another major nationalised bank join the movement. This implementation at United Bank of India has a robust and scalable architecture enabling un-disrupted cardholder transactions.

Intellect Digital Credit Card Management System comes inbuilt with MCP Technology (Multiple Cards on a Single Plastic), which can enable the Bank extend a variety of lending variants on a single credit card account. With the latest technology being offered, both the bank and its customers can look at enhanced customer engagement and experience across all channels."

At the product launch, Shri. Pawan Bajaj, Managing Director & CEO, United Bank of India unveiled Pragati and Suvidha Credit Cards in the presence of Shri. Ashok Kumar Pradhan, Executive Director, United Bank of India, other Senior Executives of the Bank, National Payment Corporation of India (NPCI) and Shri. Rakesh Sinha, Executive Vice President, Intellect Design Arena Ltd and the other key officials from Intellect.

Speaking on the occasion, the United Bank of India's Managing Director & CEO, Sri Bajaj, emphasized on the need to have all available Digital Channel products in the Bank to meet the demands of the customers. He assured that meeting the expectation of the customers is the prime objective of the Bank and the customers will be served with the latest products so that they do not have to look beyond United Bank of India for their Banking requirements.

The Executive Director of United Bank of India, Sri Pradhan, in his address, reminded that the young and new generation customers whose inclination is towards ease of operations are always on the lookout for new initiatives. Technology driven products serve as the prime attraction for retention and addition of such young people in the Bank's clientele. Emphasizing on the strong connect of the elderly and aware customers, he said that technology driven products would give them an ease of operation from their convenient and comfortable locations.

Intellect Cards is a highly scalable and flexible system, benchmarked at IBM labs to handle volumes of over 10 million plus card volumes with 12 million transactions per month and 1000+ concurrent users. It meets global interface standards and thus integrates seamlessly with VISA, MasterCard or any private label issuer system. The cards platform supports traditional magnetic stripe cards as well as EMV Chip Card (Europay, MasterCard and Visa) complying with the latest EMV mandates. On the other hand, Intellect Digital Origination is a one-stop source for originating credit applications across various types of financial products ensuring a standardized, streamlined origination process.

Shares of Intellect Design Arena Ltd was last trading in BSE at Rs.178.1 as compared to the previous close of Rs. 177.05. The total number of shares traded during the day was 121525 in over 1201 trades.

The stock hit an intraday high of Rs. 185 and intraday low of 172. The net turnover during the day was Rs. 21443557.

Source : Equity Bulls

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