Moser Baer launches its Telugu home videos in South

Moser Baer India Ltd on April 07, 2007 has announced its launch of Telugu titles in the home video market with 101 popular Telugu titles at attractive price points of just Rs 28 for VCDs and Rs 34 for DVDs. The Company has earlier launched titles in Tamil, Malayalam, Kannada and Hindi and has received an overwhelming response from customers for bringing in a paradigm change in this business.

The Telugu titles include popular and super hit films like "Varsham" starring Prabhas & Trisha, "10th Class" starring Bharath & Saranya, "Dil" starting Nithin and Neha, "Illarikam" starring Akkineni Nageswara Rao & Jamuna and many other such hit titles. Additionally, the Company has launched VCD / DVD of the new Telugu film "Ottesi Cheputunna" starring Srikanth & Sneha. Soon the Company will also be introducing VCD / DVDs of new hit Telugu films like "Brahmastram" starring Jagapathi Babu & Neha, "Astram" starring Vishu Vardhan & Anushka.

The biggest draw is the launch of the Telugu Film Industry's 75th Year celebrations "Telugu Cine Vajrosthavam" in 3 volumes of VCDs and DVDs on this occasion which took place recently at Hyderabad.

Yuva Ratna Sri Nandhamuri Bala Krishna graced the occasions as the Chief Guest and formally launched the Company's products at Hyderabad.

The division based out of Mumbai, with presence across the country in all major metros as well as in smaller towns through an active and well-organised three-tiered channel. The move will also take advantage of already established the Company's production capability and a well developed distribution network. The company will release video content on DVD and Video CD formats using its proprietary and patented technology which enhances quality and significantly reduces cost. This will enable the Company to revolutionize the quality-price parity and offer unprecedented value for the consumers.

The distribution of the titles is intended to reach almost every movie enthusiast in the country. The Company has already lined up 35 distributors in the state of Andhra Pradesh and stocks shall be soon available in around 10,000 outlets, including stationery shops, telecom shops and regular audio and video outlets.

The Company's new division is close to acquiring copyrights / exclusive license for more than 7,000 titles in all major Indian Languages, which comprises a third of all movies produced till date in India. With world-class packaging, wide distribution reach and global quality production standards in each product, customers will be given a compelling value proposition which has hitherto fare not been seen in India.

The Indian home video market has failed to keep pace with the growth in the overall entertainment business given that India is the world producer and consumer of films. Rampant piracy and high fragmentation in this business, have impacted the industry.

According to research, India has over 30 million DVD/ VCD users, growing at a healthy clip of over 25%, and comprising about a fourth of all TV ownership in the country. Despite the huge potential market, home video accounts for a mere 7% of the total film revenues of Rs 7,900 crore. The US home video market is almost the same revenue size as that of the theatrical market.

The new initiative will release titles in Hindi, English, Tamil, Telugu, Kannada, Kannada, Bhojpuri, Marathi, Bengali, Gujarati and Punjabi Languages. With 18 CFAs, 450 distributors and a dedicated sales force, this division will also set up owned and branded outlets at about 300 locations in addition to its alliances with large format stores.

Source : Equity Bulls

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