BBC World News partners with APALYA to launch on Tata Photon TV Service

March 3, 2010 – BBC World News the BBC's commercially funded international 24-hour news and information channel will now be available on Photon TV Service as a result of a partnership with Apalya technology.

PV Shyam, Director, Distribution and Development, South Asia, BBC Worldwide, India, says, "BBC World News currently reaches more than 21 million homes in India. As a result of our partnership with Apalya, we are delighted to broadcast on the mobile TV platform which would increase our audience reach even further. The BBC is always looking at newer platforms to showcase our first-rate news and information content, with Photon TV Service we are happy that new audiences will now be able to access the channel.

"Demand for Mobile TV is picking up pace in the country and the government has also recognized this recently and has been very supportive along with the major telecom and internet players. Our leadership and credibility in the space is therefore also naturally being recognized as this partnership with BBC World News suggests," opined Mr. Vamshi Krishna Reddy, Co-founder, Apalya technology

Apalya Technologies Pvt Ltd. is a company based in Hyderabad, India. Apalya Technologies provides aggregated entertainment and news content from subscription channels and optimizes the content for viewing on mobile screens with the requisite capacity.

Apalya's unique technology works on delivering the best possible mobile entertainment experience Based on the type of the device and the kind of network being used.

Apalya's roadmap includes producing Mobile exclusive programming and personalized entertainment into the hands of a Mobile User. Apalya's mission is to bring Interactive, Collaborative, On Demand, and Informative Entertainment into the hands of mobile users in an optimized and cost effective way.

Source : Equity Bulls

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