OOH Media forays into Healthcare & Pharma segment

Mumbai - Out of Home media Pvt ltd, India's largest out of home television company is all set to enter the fast growing Healthcare & Pharma segment. To begin with the company has tied up with many leading hospitals in the metros - Mumbai, Delhi, Kolkata, Lucknow and Bangalore installing over 200 screens at the prime locations of the hospitals.

OOH media adds Wockhardt, Bombay Hospital, Global Hospital, Batra Hospital, RTIIS, Asian Heart Institute and many more to their profile in the first phase of the healthcare segment expansion approach.

Commenting on this expansion, Ishan Raina, CEO, OOH Media, says, "Healthcare & Pharma is one of the fastest growing sector today which is in need of looking for innovative ways of doctor engagement and patient education. The initial response from the pharma industry has been very encouraging".

The screens installed in these hospitals will run both commercial and non-commercial vignettes in terms of content. In addition to this, required health issues will also be addressed providing the visitors with required information on healthcare. The creative for these campaigns will be created by the in-house content team of OOH Media.

OOH media is in talks with more hospitals across India and will soon add more screens in its Healthcare and Pharma Network.

Source : Equity Bulls

Keywords