Being a socially responsible corporate, Parryware, India's leading manufacturer of bathroom products has announced its plans to renovate toilets in 18 schools across the country and commenced the second phase in Tamil Nadu and Rajasthan for the year 2016. This is just the first step in Q1 0f 2016, and will be planning similar such activities through the year as well. The initiative is a part of the company's corporate social responsibility plan (CSR) and is inspired by Prime Minister Narendra Modi'sSwachh Bharat Abhiyaan. The PM's program emphasizes the need that every school in India should have a set of functioning and well maintained sanitation and hygiene facilities across the country to eliminate open defecation, the campaign 'Clean India: Clean Schools' strives to meet just those objectives.
As a part of the initiative -during its first phase of 2014-15 - Parryware Bathroom Products covered 35 schools in cities like Coimbatore, Indore, Erode, Bhiwadi, Sriperumbudur, Pantnagar, Alwar and Ranipet. However, in the second phase happening in the first wave (January - March 2016) Parryware plans to target 18 schools in different parts of Tamil Nadu and Rajasthan. Through this initiative, the company is addressing major issues of providing good infrastructure which is the first step in inculcating a mind-set change in rural areas about toilets being a hygienic alternative.
"It is our endeavor to contribute in Prime Minister's vision of 'Clean India: Clean Schools' by providing sound sanitation facilities to students, as they are the future of the country. We are one of India's leading bathroom products solutions provider and believe in contributing towards this dream project. We are using our corporate social responsibility funds towards renovating the existing toilets and providing sound sanitation facilities across schools in India. We hope to bring a change in the mind of the people towards a better hygiene, sanitation and create awareness in the schools based in the remote locations in India", said Pau Abelló Pellicer, MD, Roca Bathroom Products Pvt Ltd.
ROCA's ethos is perfectly captured in its brand essence: trust, innovation, practicality, value offerings and contemporaneity and is well aware of the importance of conserving and improving the surroundings by thinking today on how it wants to designs your cleaner and better tomorrow.