Tata Strategic Management Group announces marketing alliance with Tata International

Tata Strategic Management Group (Tata Strategic), the largest Indian owned management consulting firm in South Asia, has announced an alliance with Tata International (TIL) to promote management consultancy services in select geographies which include South East Asia, West Asia and Africa including South Africa.

Tata International is an international sourcing, manufacturing and marketing company with a worldwide reach provided by a well-integrated network of offices across the globe in West Asia, South East Asia, Europe and Africa. Through its long-standing presence in these markets, TIL has built a strong client base consisting of large corporates and government organisations.

The alliance between Tata Strategic and Tata International will enhance the reach of Tata Strategic in these international markets. Additionally, TIL will provide business development and infrastructure support to Tata Strategic for project execution, local business knowledge, identifying opportunities etc, in these geographies. Tata Strategic will add to TIL's existing portfolio of products and services being offered to their customers in the international market.

Raju Bhinge, CEO, Tata Strategic Management Group, said, "We are extremely pleased with the tie-up and are confident that the synergy between both firms will go a long way in providing assistance to new customers. The alliance facilitates our reach significantly in these markets for our existing offerings and will further strengthen our position in newer geographies."

Ram Balasubramaniam, president, Tata International, said: "We look forward to work with Tata Strategic Management Group to promote their consulting service in overseas markets leveraging Tata International's overseas presence. The alliance increases our portfolio of services and products to customers."

Source : Equity Bulls

Keywords