Pioneer Embroideries subsidiary Hakoba Lifestyle ropes Hema Malini, Esha Deol as Brand Ambassadors

Pioneer Embroideries Ltd has announced that taking forward Hakoba’s roadmap of becoming global player in women’s wear, the Company has roped in Film Stars Hema Malini and Esha Deol as Brand Ambassadors.

Announcing the launch of the new face of Hakoba, Mr Srikant Velu, CEO, Hakoba Lifestyle Ltd said, "This launch is one of the most significant for the Company, and Hema and Esha represent the high values which we stand for. Hakoba is synonymous with intricate designs, exquisite craftsmanship and impeccable detailing, virtues epitomized by our new Brand Ambassadors,".

Hakoba Lifestyle Ltd is a subsidiary of the Company.

Manufactured at Hakoba’s State-of-the Art factory, the new collection has been created by Hakoba’s very own design team in collaboration with renowned fashion designer Neeta Lulla. Created with a fine sense of design, painstakingly made from carefully selected materials, Hakoba’s apparels are crafted with a passion for detail, thus enriching the Brand experience. The Brand is targeted at women, who are today’s people; supremely confident and conscious of the image they project.

With this launch, Hakoba also plans to expand its brand presence from currently being the most-preferred brand for women to also becoming the one of the favorite brands for the youngsters.

Hakoba offers Ready-to-stitch Salwar Kameez & Dupatta (SKD) sets, Sarees, ranging from daily wear to bridal wear, fashion fabrics, etc., for the customer to choose from. It has recently launched a ready-to-wear garment range for both men and women, which includes, formal and designer shirts, ladies tops, shirts, long skirts, middies, capris, denims, etc. The range will soon be expanded to home furnishing and accessories. All the products are reasonable priced and aims at giving customer Value for Money.

Currently, Hakoha has 45 stores spread across 26 cities in India, namely Mumbai, Pune, Aurangabad, Ahmedabad, Surat, Vadodara, Rajkot, Indore, Delhi, Ghaziabad, Faridabad, Chandigarh, Patiala, Amritsar, Jalandhar, Lucknow, Kanpur, Ludhiana, Haldwani, Rudrapur, Jaipur, Kolkata, Jamshedpur, Bangalore, Secunderabad and Coimbatore. The total retail space of Hakoba is about 45,000 sq. ft. Hakoba plans to have a total of 100 stores by the end of the current year, and another 100 stores by end-2009.

Source : Equity Bulls

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