Polar Pharma launches "Adam" in North India, to launch nationwide

Polar Pharma India Ltd has announced about the following:

1. The Company has planning to increase its profitability through improved product branding. In this respect, the Company has appointed marketing agencies and has entered into retail contraceptive market with launch of its "Adam" and other brands in North India covering Rajasthan, New Delhi, Punjab, Haryana, Uttar Pradesh & Uttaranchal. Initial response is very positive. The Company plans to complete the commercial launch throughout the nation in next two months. The Company is also planning to delivery into marketing of the sanitary napkins.

2. In addition to its Privent & Freedom brands, the Company has also recently obtained "CE" Mark Registration w.r.t. its other brands viz, Adam Supersensitive, Adam Thrilling and Moment.

3. The Company has also been recently accredited with ISO 14001:2004 certification.

Source : Equity Bulls

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