A Collector's Basmati: LT Foods introduces DAAWAT® Saffron Basmati for connoisseurs

LT Foods Ltd, a leading billion-dollar global FMCG company in the consumer food space, has launched DAAWAT® Saffron Basmati Rice, a limited-edition basmati offering for connoisseurs who value the finest culinary experience. Infused with the finest saffron, sourced exclusively from Jammu & Kashmir (J&K), this is a first-of-its-kind innovation in the basmati category, reinforcing LT Foods' continued commitment to delivering an exceptional food experience.

The rice is cultivated on farms fed by the Chenab River, where farmers nurture each grain using time-honoured, pesticide-free methods passed down through generations. Every grain is handselected with meticulous care, preserving the natural aroma, purity, and authenticity of traditional basmati cultivation.

DAAWAT® Saffron Basmati Rice is a rare and collectable culinary offering. Each limited-edition pack is designed as a luxury experience, containing vacuum-sealed saffroninfused basmati rice, a handcrafted jute storage bag, a personalised note by the farmer with a certified pack number, and curated cooking instructions-transforming the product into a keepsake as much as a culinary indulgence.

This rare edition is reserved exclusively for true connoisseurs and is only available through an expression of interest on our website at: https://www.daawat.com/saffron-rice/

Speaking on the occasion, Mr. Ritesh Arora, CEO - India Business & Far East, LT Foods Ltd., said, "The introduction of DAAWAT® Saffron Basmati Rice is a strategic step in strengthening our premium portfolio and enhancing value creation across the premium basmati ecosystem. As custodians of a legacy built over seven decades, we continue to invest in innovations that strengthen the premium end of the portfolio while deepening the value we create for consumers and stakeholders. This limited-edition offering is an embodiment of our long-term vision-where authenticity, product excellence and exclusivity come together to reinforce DAAWAT®'s leadership and set new category benchmarks. With this launch, we are not only celebrating heritage but also shaping the future trajectory of premium basmati worldwide."

Shares of LT Foods Limited was last trading in BSE at Rs. 389.45 as compared to the previous close of Rs. 383.55. The total number of shares traded during the day was 52070 in over 1076 trades.

The stock hit an intraday high of Rs. 392.00 and intraday low of 380.00. The net turnover during the day was Rs. 20133621.00.

Source : Election Commission of India

Keywords

LTFoods INE818H01020 DAAWAT SaffronBasmati