CRED IndusInd Bank Rupay Credit Card: unconstrained rewards experience across all e-commerce

CRED has launched a new credit card program with rewards across all ecommerce, and instant, flexible redemption on flights, hotels, hundreds of merchants, and thousands of products. The first launch in this program is the CRED IndusInd Bank Rupay credit card.

CRED members are sophisticated digital natives who have multiple credit cards and a lifestyle that involves extensive online shopping. The price of this sophistication is compromise: rewards restricted to a few specific merchants; purchases limited by redemption avenues in the pursuit of optimization.

For the first time, CRED has launched a cohesive experience that recognizes their agency with higher rewards across online shopping and frictionless redemption across the CRED ecosystem.

While most credit cardholders play by complicated rules that influence where they shop and use points, CRED IndusInd Bank Rupay credit card holders can spend, earn, and redeem wherever they choose. Card-holders earn points equivalent to 5% of their spends on all e-commerce and 1% on offline transactions, including CRED Scan and Pay. They can redeem these points across the CRED ecosystem, including a new flights and hotels product built exclusively for cardholders.

Benefits:

- earn 5% value online: all online shopping, across merchants
- earn rewards offline: 1% on offline merchants and through UPI on CRED Scan and Pay

- redeem on your terms: use points at 500+ CRED pay merchants, 2,000+ products on CRED store, as well as flights (powered by Ixigo) and 8,00,000+ hotels (powered by Expedia), with every point equivalent to a rupee

- use effortlessly: automatic points application across the ecosystem where relevant

- onboard easily: zero joining fees, 2-minute application

Kunal Shah, founder, CRED said, "The creditworthy deserve the freedom of choice. The new CRED credit card program turns every online spend into an act of self-expression, with rewards that follow taste, not terms. Instant redemption upgrades every transaction, merging product, platform, and privilege into a seamless lifestyle extension."

Mr. Soumitra Sen, Country Head - Consumer Banking & Marketing, IndusInd Bank said, "The IndusInd-CRED partnership is a natural fit - both brands share a DNA of innovation, exclusivity, and premium experiences. CRED brings a highly curated, digital-native community, while IndusInd brings the banking pedigree, credit expertise, and lifestyle benefits. Together, this co-brand will capture the fast-growing ecommerce and affluent spend segment, positioning the card as the default choice at checkout and reinforcing our leadership in the premium consumer space."

Sohini Rajola, Executive Director - Growth, NPCI, said, "RuPay is committed to building payment experiences that reflect the aspirations of India's digital-first consumers. The launch of the CRED IndusInd Credit Card marks another step in that journey bringing flexibility, instant rewards, and seamless redemption into everyday use. As more users adopt credit cards for e-commerce and beyond, RuPay will continue to enable offerings that combine trust, innovation, and choice for Under embargo till 6:30 PM, 15th September 2025 cardholders. Features like credit cards on UPI further illustrate how we are expanding access and convenience for consumers nationwide."

Shares of IndusInd Bank Limited was last trading in BSE at Rs. 742.10 as compared to the previous close of Rs. 739.80. The total number of shares traded during the day was 81485 in over 2502 trades.

The stock hit an intraday high of Rs. 748.70 and intraday low of 734.80. The net turnover during the day was Rs. 60382995.00.

Source : Equity Bulls

Keywords

IndusIndBank INE095A01012 CRED RupayCreditCard