Marico launches Parachute Advansed Olive Enriched Coconut Hair Oil, elevating the benefits of Olive in haircare

Marico Limited, one of India's leading FMCG companies, announced the launch of Parachute Advansed's latest variant in its premium hair nourishment range - Parachute Advansed Olive Enriched Coconut Hair Oil. This launch positions Olive as a vital ingredient for hair nourishment and strength, while reinforcing the brand's portfolio of natural haircare solutions. Through this product, the brand aims to connect with the contemporary, digitally-savvy consumer who is well-informed about emerging beauty trends and ingredients.

This unique superblend of Coconut-based hair oil and Olive helps reduce hair fall and makes hair stronger and smoother. Olive, known for its nourishing properties, helps reduce breakage and supports healthy hair growth. Coconut-based hair oil, on the other hand, helps lock in protein, promoting up to 10x stronger hair. Together, this powerful combination reduces hair fall by up to 10x, giving you up to 90% stronger hair*. The blend of these two potent ingredients delivers intense nourishment, making it ideal for those seeking long-term hair strength.

Dr. Shilpa Vora, Chief R&D Officer, Marico said, "Olive oil has long been treasured for its benefits, and we're excited to bring the goodness of this natural ingredient to haircare. It has been cherished for centuries for its nourishing properties, while coconut-based hair oil is a trusted favourite in Indian homes. Together, they make a powerful duo that strengthens hair from within. This new superblend is our way of giving women a simple, natural and effective solution for stronger hair that is full of life."

With this launch of Parachute Advansed Olive Enriched Coconut Hair Oil, the brand has expanded its existing 'superblend' portfolio which consists of:

- Parachute Advansed Rosemary Enriched Coconut Hair Oil for long and thick hair
- Parachute Advansed Bhringraj Enriched Coconut Hair Oil for hairfall control
- Parachute Advansed Almond Enriched Coconut Hair Oil for soft and silky hair
- Parachute Advansed Castor & Shea Enriched Coconut Hair Oil for healthy hair growth

All you need is 30 minutes of regular hair oil application before a hair wash for nourished, strong and smooth hair.

Parachute Advansed Olive Enriched Coconut Hair Oil is available exclusively on e-commerce platforms, priced at Rs. 350/300 ml.

Shares of Marico Limited was last trading in BSE at Rs. 730.60 as compared to the previous close of Rs. 731.95. The total number of shares traded during the day was 47083 in over 1187 trades.

The stock hit an intraday high of Rs. 736.00 and intraday low of 728.85. The net turnover during the day was Rs. 34427984.00.

* Basis technical study vs untreated hair, 2025

Source : Equity Bulls

Keywords

Marico INE196A01026 FMCG ParachuteAdvansed HairNourishmentRange OliveEnriched CoconutHairOil