VIP Clothing Limited Expands Digital Footprint with Launch on Zepto

VIP Clothing Limited, one of India's leading innerwear brands, is strengthening its digital presence by making its premium product range available on Zepto, one of the country's fastest‐growing quick‐commerce platforms. Consumers will soon be able to purchase the brand's popular offerings like Frenchie, Feelings, and VIP with just a few taps, enjoying unparalleled convenience and swift doorstep delivery.

Highlighting the collaboration of a legacy brand and quick‐commerce, Devendra Meel, Chief Business Officer at Zepto, said, "We are thrilled to welcome VIP Clothing Limited to our growing list of trusted brands. Our Sellers goal has always been to provide users with fast and reliable access to daily essentials, and this partnership enhances that mission. Thanks to our sellers for enabling this. With VIP's premium innerwear now available on Zepto, we are confident that users will enjoy the ease of shopping for their favourite products with just a few clicks."

This strategic partnership marks a significant milestone in VIP Clothing Limited commitment to enhancing accessibility and meeting the evolving shopping preferences of modern consumers. With Zepto's rapid delivery network, customers will have instant access to a wide range of innerwear essentials, ensuring premium quality and comfort are always within reach. The move is also set to deepen the brand's connection with the youth, who increasingly rely on quick‐commerce platforms for their everyday essentials.

Commenting on this collaboration, Mr. Sunil J. Pathare, Chairman & Managing Director, VIP Clothing Limited, said, "We are looking forward to our partnership with Zepto, as it represents a significant step towards enhancing the shopping experience. This collaboration aligns perfectly with our vision of making high‐quality innerwear easily accessible-whenever and wherever our customers need it. As we expand into quick commerce, we look forward to reaching more consumers and providing them with the efficiency and convenience they need for their everyday purchases."

Following the successful launch of its collection on Swiggy Instamart, VIP Clothing Limited partnership with Zepto is another step forward in solidifying its digital strategy. By expanding its presence across leading digital platforms, the brand continues to adapt to evolving retail trends and provide seamless shopping experiences.

The availability of VIP Clothing Limited products on the platform will span multiple cities across the country, including major markets such as Mumbai, Delhi NCR, Bengaluru and Chennai, making it easier than ever for consumers to shop for their favourite innerwear brands online. With this expansion, VIP Clothing Limited continues to evolve its distribution strategy, embracing digital‐first retail solutions that complement its strong presence in physical stores across India.

Shares of VIP Clothing Limited was last trading in BSE at Rs. 34.28 as compared to the previous close of Rs. 34.40. The total number of shares traded during the day was 91612 in over 1115 trades.

The stock hit an intraday high of Rs. 36.21 and intraday low of 33.29. The net turnover during the day was Rs. 3198973.00.

Source : Equity Bulls

Keywords

VIPClothing INE450G01024 DigitalFootpring Zepto QuickCommerce